Online Marketing on a Budget

Online Marketing on a Budget

Online Marketing on a Budget Billions of dollars are spent on marketing goods and services online each year.  But those billions are largely reserved for big, well established companies.  Small start ups cannot afford to indulge in many forms of online advertising. Marketing on a budget still needs to be approached in the same way as marketing with a huge budget.  In fact it is arguably even more important to allocate your available funds appropriately.  You cannot afford to waste money on methods which won’t get the desired results. Invest properly in your website Many people expect to get thousands of visitors.  And yet they are not prepared to invest in a website that will attract the right people. If funds are limited then a significant proportion should go into your website.  Since 1997 the art of creating a website has become more involved.  Professionalism is by far the most important aspect now.  Basic sites no longer have a chance to succeed.  Online marketing does mean paying to bring people to your website.  And you need to have a good quality site to send them to in the first place. Taking advantage of free marketing methods Free does not necessarily mean it isn’t worthwhile.  Organic search engine efforts can bring in plenty of visitors.  You must appreciate though that spending less money can mean spending more in the way of time. Every business uses free methods to some extent.  A big multinational business may have a budget stretching into the millions, but they still use word of mouth to garner new customers.  And you can learn from them even...
Online marketing success principles

Online marketing success principles

Online marketing success principles   Successful individuals in business and the arts all have one thing in common: they practice the fundamentals. The broadcaster Alistair Cook recalled a story of the famous jazz pianist Earl Hines who spent two or three hours every morning practicing just to keep the finger loose. While I make no claim to be a marketing equivalent of Earl Hines I would like to share with you 3 basic success principles of marketing that can build a solid foundation for all your future marketing efforts. By following these core principles you will always achieve success, regardless of your product, budget, target audience or choice of marketing media.   Success Principle One – Start with a Clear Set of Objectives Just as an archer cannot hit a target he doesn’t see, so too are we prevented from achieving marketing objectives we have not thought through and quantified. Master Marketers can always tell you their objectives because they know that marketing Programmes without objectives are rarely successful.   Success Principle Two – Make Identification of Your Prospects a Top Priority. It may sound simplistic, but you only need to ask yourself two questions to start identifying your market. First, who are the people most likely to do business with me (buy my product, use my services, join my organization or donate to my cause)? Second, who are the people who are least likely to do business with me? Although these questions seem easy, coming up with the answers is not. Identifying your target audience can be a tricky proposition. Knowing only the rough parameters of your market...
Websites: Digital Marketing Tools

Websites: Digital Marketing Tools

Websites: Digital Marketing Tools Every business needs marketing strategies for it to get customers and maintain them. The consumer is a very important part of any kind of business. Without them, a business would not be running in the first place. Businesses also use marketing to identify their target audience and to study their behavior. With this, they will know how to reach out to their prospective and current customers. Marketing strategies are used to make products and services more relevant to consumers. These strategies help businesses in keeping up with the latest consumer trends. Today, businesses can reach out to their consumers through the Internet. With its speed and accessibility, the Internet is an ideal marketing tool. Internet marketing can be more affordable than other methods, making it ideal for small businesses. Every day, millions of people around the globe use the Internet. Internet marketing allows a business to deliver its message to many potential customers within a matter of seconds. This is a good way to keep up with society’s behavior. Internet marketing can help a business keep up with its competitors; with this, it has room for growth. To engage in internet marketing, a lot of businesses seek help from Waterloo web design firms. A website is a good way for a company to promote its products and services. However, for a website to be effective, it must meet certain requirements. Web firms have professional designers that are skilled not only in the aesthetic aspect of web design, but also in the functional aspect. Waterloo web design services can give a business a website that is...
Digital Marketing Clash Between Google And Facebook

Digital Marketing Clash Between Google And Facebook

Digital Marketing Clash Between Google And Facebook The digital titans have finally clashed, with Google and Facebook both trying to invade each other’s territory of display advertising and social networking, respectively. The large number of people signing-up for Facebook accounts has led to the growth of their digital marketing ad network. On the other hand, Google’s imminent launch of Google Plus, their new social networking platform, has given Facebook executives something to worry about. Some features of Google Plus, like +Circles and Hangouts, have intrigued digital marketing watchers in the industry. Facebook responded to Google’s proposed Hangouts feature (a video chat app), by announcing a partnership with Skype. This partnership will enable Facebook users to video chat with their friends, using Skype’s video chat platform. However, such announcements are not likely to do much to prevent users who are bent on switching to Google Plus, from doing so. According to various digital marketing research groups, it has been noticed that users form a continuous circle between Google and Facebook. They most often begin by running a search, and then check Facebook for more company information, reviews and user opinions. When they feel that they have tapped all available information on social networks, they return to Google to look for more data. Most people, who run a search for something on Google, wish to go through a discovery phase during which they gather deep and rich info. For example, someone who wants to purchase a family SUV will first identify a few models, before asking friends about their opinions on their choices. After getting some answers, the searcher may want...
Find best Digital Marketing in Hong Kong

Find best Digital Marketing in Hong Kong

Find best Digital Marketing in Hong Kong   Recently, Face book migrated its messaging platform to a threading model. Before this change, each message you sent to another party would create a new item in your inbox (and theirs).  This produced an inbox experience that was cluttered and difficult to navigate. Treating messages as conversations is one of the features that gave the phone its mass appeal, and one that Face book was smart to adopt.  Face book even took it a step further and combined chat features with its messaging platform to create one integrated product. If you send someone a chat message and he or she doesn’t respond, the chat messages is deposited in the inbox.  In essence, all communication is distilled into one contiguous thread over time, and single messages start to lose importance.    For those socially engaged, overall conversations start to carry additional meaning, and begin to develop their own larger value.  Conversations have become more than merely the sum of their parts, and this needs to be addressed in social marketing. This change, brought about by innovators like Apple and Face book, is a shift away from the mail-carrier model to a more social web experience. Traditional mail is sent as individual, dislocated units. Data-driven marketers of today are still using data points to target consumers and send them highly tailored direct response emails. Response and success is measured in terms of open rates and clicks. Today’s social marketing models, however, require brands to think differently about messaging.   Marketers must move away from a push marketing mindset (which is appropriate for other...