Advantages Of Online Marketing

Advantages Of Online Marketing

Advantages Of Online Marketing Internet marketing, as a career, often allows you to work from the comfort of your home or anywhere in the world that has a connection to the Internet. The most appealing aspect of internet marketing is that you can take an idea that you have and experiment with it without spending a great deal of money. If you want to set up a traditional business you have the initial expense of premises, rent, heating, inventory and staff. You then may have to work long hours to ensure that your business is successful. If the business does not work out, what then? With Internet marketing you have no overheads, you are open for business 24 hours a day and you can respond to changing trends very quickly. You can adapt your strategy or go in a completely different direction if you want. The one thing that all businesses have in common whether it is online or offline is that they need customers. An offline business would want to have their premises somewhere where there are a lot of potential customers and not hide down a back alley where no-one can find them. An online business is the same. But instead of physical brick-and-mortar premises they have a Website, and that website needs to be found to ensure that the business can operate. Search engine optimisation is vital in this case. You may have the best website in the world, but if no one knows where you are then it is completely useless. Search engine optimisation, when done properly, is the equivalent of positioning your shop or...
Marketing An Online Business

Marketing An Online Business

Marketing An Online Business A beauty of having an online business is the many opportunities you have which may not be available offline. One of these possibilities is in the area of marketing. You can promote your business from your website. How, you might ask? By developing a forum or discussion board. On this discussion board, ensure that different topics of importance to your customers are listed. Naturally, people interested in your area of business will want to come back again and again in order to read what others have to say. You provide information. You have repeat traffic. Interestingly, this action can greatly help your natural search engine traffic in getting your page indexed. It can also provide some back links, and this will help in marketing your online business. As this is your website, you are able to create marketing. This you do within your niche. When the time comes that the customers are ready to buy, you have positioned yourself in such a way that they would think of you. Over time, you would have a base of customers and give yourself a chance to grow your business due to the way you have organized your marketing campaign. A benefit of this approach includes obtaining back links, getting search engine traffic and being heavily indexed. Another proven method for marketing your business is to give away free products. These products must have a perceived value. Ideally, it should be unique to you. If visitors can get the same product elsewhere, chances are less that such visitors will end up on a site that is not yet...
10 of the Best Entrepreneurs’ Sites for online Learning

10 of the Best Entrepreneurs’ Sites for online Learning

As successful entrepreneur you have to wear a lot of hats, especially when your company is just starting out and you don’t have enough budget for employees to cover all the important areas you need. Learning the new skills necessary to start your new business can be very expensive too. Fortunately there are free, high-quality, educational resources online which are very good for starters. Here are some of the resources available to learn more about marketing, entrepreneurship, business management and more:   1.  HubSpot Academy The free online Platform (http://academy.hubspot.com/) offers courses on inbound marketing, including landing pages, website optimization, and lead nurturing. These skills are a MUST for business owners as they try to grow their business and online presence.    2. edX This free site (https://www.edx.org/) currently has over 300 courses on a variety of topics, including “Financial Analysis and Decision Making” and “Entrepreneurship 101: Who is your customer?” etc. The courses cover business in general, and also can help you learn more skills that are applicable to your industry, such as big data and environmental conservation.   3. YouTube For the most users that YouTube (https://www.youtube.com/) is one of the world’s largest search engines, as there are videos on just about anything you can imagine. A great free resource on just about any topic is “TED”. The Video presentations are covering how to build a business.   4. CodeAcademy This amazing resource (http://www.codecademy.com/) offers FREE interactive programming sessions to help you learn programming languages such as HTML, CSS, Javascript and PHP. Learning to code can help entrepreneurs fix bugs alone without paying a developer, or even go down the...
Online Video Marketing News

Online Video Marketing News

Online Video Marketing News Online video marketing is becoming a popular venue for people to pitch their products and business opportunities. Our lives are becoming more hectic and we are the masters of multi-tasking. So, if you want to get the attention of the general public, you need to be fast. And, if you want people to remember the information you are promoting, you need it to be memorable. A website describing a product is a good way to advertise and explain your next latest and greatest idea; however online video marketing will a put a picture in someone’s mind. People will stay on a web page for a brief period of time but they will allow a video to keep playing even if they have moved on to something else. An impression is made in seconds and that impression will be clearer if someone has an image to keep in mind. If you are selling a pen, a majority of the world will know what to do with it. However if you are pitching a business idea, you may need several minutes to get the main idea out in the open. A video will make an explanation easier to follow. It takes a lot of money to make a commercial for television. You have to hope and pray your commercial does not end up running in the wee hours of the morning in between the commercial for penis extension and the next greatest diet control pill. Online video marketing gives you all the control you need. You Tube has become a great platform for online advertisements. You can...