What about Social Media & Branding for B2B or B2C?

What about Social Media & Branding for B2B or B2C?

  What about Social Media & Branding for B2B or B2C? In the past, there’s been a huge divide between how B2B & B2C Traditional Marketing operated. The Business to Business (B2B), often called Enterprise Marketing, was about offering information in details that really educated buyers on the benefits and features of the product, using business language & professional style, with also direct & highly targeted ad sales. The Business to Customer (B2C), often called Consumer Marketing, was about capturing people’s attention, sometimes with “crazy” or unique & quickly special ads (Gimmick Adds), creating a positive & fun emotional relationship with the Brand . That’s why when the people saw the product in shops, or while out & about, or were shopping online (also to buy services like online training etc.), they’d bring to mind that positive feeling & make the purchase. They  also used (B2C Marketing) broad content, since customers often came from different background and had diverse uses for the products.   In our days, a number of Trends has started to change this simple & segmented approach to Marketing. B2B marketers are starting to do more exciting & emotional Brand building while B2C marketers, facing a cleverer and more “eagle-eyed” public, are creating Marketing Content that’s more “professional” & educational. Social Media is Blurring the Lines between B2B & B2C From the Social Media Examiner’s new report  (page 28), we see that only the most preferred social network for their B2B & B2C Brand Marketing differs. For B2B, it is LinkedIn and for B2C, Facebook. But what’s more impressive is that a significant amount of B2B marketers favour...