The Three Important Videos Every Business Needs on Its Website

The Three Important Videos Every Business Needs on Its Website

The Best Marketing Tips of the Month When a company finds out that a Video is very important for its Website (search engines, marketing, traffic, customer information etc.) and says: “We need Web video!” It’s a statement I hear all the time from my existing and new customers. New clients call and say they’re redoing their website and their web designer & developer or SEO specialist told them they really need to add videos to their website. While this may definitely be a smart move, not every customer knows exactly what kind of video he/she wants. Sometimes these new customers have too many ideas & want to fit everything into a sixty-seconds spot. Others have no idea what they want & need, and just search someone to lead them in the right direction. After years of experience and working on projects that span nearly every industry or services & consulting company, I’ve identified 3 videos that should be the most important for any businesses just wading into the world of video. A short but highly produced Marketing Video This Branded Video should be importantly featured on your Website’s Homepage & should be a exact advertisement for your Business. Using Voiceover, it should clearly and briefly explain WHAT your company does, WHY your services or products are unique or special, WHICH kind of customer needs are covering & WHAT differentiates you from the Competition. The length should be short, perhaps 45 – 60 seconds or maximum up to 90 seconds and should incorporate graphic & music elements that compliment your existing Branding. It has to be exciting and has fun...
Phrases to Improve Every Customer Support Interaction

Phrases to Improve Every Customer Support Interaction

The Best Marketing Ideas of the Month Close more Deals with our monthly Sales & Marketing newsletter cube2success Global  sign up  Communication is very hard and specially with customers. It’s made harder when you’re trying to make the ordinary memorable. Mastering customers’ support requires the experience  and wisdom of knowing just what to say and  the best way to say it. While the “good, the bad, and the ugly* of customer service gets most of the press (as with everything else), the majority of support conversations are pretty standard: customer “I have a problem,” …and ….. support “Let’s fix that problem for you.” In these cases—day after day—good service becomes great thanks to the pleasantness of the Interaction. Customers want to know if you care about their issues and you don’t see them as “Complaining Person number #3699.” How you communicate means them almost everything. Let’s discover a few simple phrases that can be used to improve almost every customer support interaction. “Happy to Help” Not every customer will inform you that he is walking away unsatisfied—in fact, very few will. They will just walk away!! To address this concern, think about “closing” a conversation, in a similar layer to a sales representative. For the support service, “closing” means ensuring that the customers are satisfied. Ending your emails without a closing message can be risky, as it’s not inviting the customer to share further issues & information. Those are issues & information you really want to hear about to be able to improve your services and interactions to the customers. It is hard for me to understand why few...
How to use Twitter correctly & generate conversions

How to use Twitter correctly & generate conversions

12 Twitter STATS which Help for more conversions  1. Alternate between “title tweets” & “copy tweets” Switch up between tweeting your post titles & post copy. If you have an attention-grabbing title, you are going to attract engagement, but don’t forget about interesting stats and data within your content. Often, that information will pique your followers’ interest & result in a click. 2. Include shortened links to drive engagement Retweets are great, but the ultimate goal is to attract clicks — and shortened links drive engagement. If you aren’t using a social-media-marketing platform that automatically generates shortened links you can use bit.ly to create them for you. 3. Use attention-grabbing images Tweets with images are always going to perform better. We are visual creatures — so increase your click-through rate, favourites and retweets by including an image that your followers will find difficult to scroll past. 4. Ask for retweets If you want something bad enough, just ask for it! Asking for a retweet increases the number of retweets you receive — but make sure you spell it out. Asking for a “RT” results in a 10-time higher rate while asking for a “Retweet” resulted in a 23-time higher rate. 5. Use actionable words Using actionable words such as “download,” “free trial”& “sign up now” will increase the number of clicks your tweets receive. Twitter has stated that using actionable words will increase clicks by 13 % on average. 6. Recycle tweets Don’t be afraid to tweet the same content multiple times. Identical tweets will often receive the same amount of clicks. It all comes down to the quality of...
14 Tips to Generating Leads on Twitter

14 Tips to Generating Leads on Twitter

The small powerful Twitter is a great tool for finding potential customers, whether your company sells business-to-consumer (B2C) or business-to-business (B2B). The easiest way to generate leads on the internet is to create an interesting free report or informational video that talks about one of your customers’ biggest problems. In this you have to focus on “why” they need to change something in their business to become more successful or profitable. The report or video doesn’t have to solve their problem. You just want to focus on telling them why they need to change the way they’re doing business if they want to see better results and achieve their goals. The lead-generation process is very simple and can be divided into 14 steps: 1. Survey your followers. If you don’t know what your customer’s biggest problem is, survey your customers & ask them. You can also Tweet the question to your followers & see how they respond. 2. Offer a solution. If you don’t have one already, create a Service or Product that solves their biggest Problem or covers their biggest need. 3. Educate your customers. Create a free informational video or report that focuses on why they have that problem and why they need to change something in their business to overcome the problem or cover an important need. You’ll tell them how to solve the problem after they hire you or cooperate with you. 4. Create a landing page for the video or report. Create a landing page on your website or blog. A landing page is a page on your website that doesn’t have a navigational...
7 TOP Habits of the Super Successful

7 TOP Habits of the Super Successful

HOW TO Become A Better Leader Growth Strategies Fueled by Failure Is self development important to you? I remember the first time it became very important to me when I was 12 years old and I saw Tony Robbins speaking for first time. I wanted to help people like him. Over the past 4 years I’ve committed to interviewing hundreds of entrepreneurs, authors, celebrities, coaches and other multimillionaires to find out what separates them, these super achievers, from the everyday “Average People” And then I discover that a full 90 percent of the interviewers owe their success to actions that we call “habits.” So I decided to go a little deeper & find out more from this new discovery. I started asking each high achiever what their daily habits are that keep them on TOP. Then I analysed their answers & break them down into these 7 TOP habits: 1. Write Your “To-Do List,” the Night Before or at least Early in the Morning The high achievers would write their “to-do’s” every evening before bed-time so they were prepared for the following day. Prioritizing your “To-Do” list is the key to your Productivity Success. Action step: The super-successful people make it a habit numbering their “to-do lists” and you can do this too, by simply ordering the “Most Important” first with a BIG Number 1 or a Star next to this Activity. This is the task to be done first thing in the morning. They follow with the rest tasks having the numbers 2,3,4 etc, based on the importance as they work their way down the list. 2. The Mind, Body...