Brand Positioning And Start-ups

Brand Positioning And Start-ups

Marketing world is huge and includes many technical words and terms. One of these terms that we hear many times is ‘Positioning’. We believe, everybody knows in an established business what positioning means and the great value of it. Primarily, positioning is about “the place a brand occupies in the mind of its target audience” and how it is better from the competitors’ products. In order to position products, services or brands, companies highlight the individual features of their brand (what is it about, why is useful for and how, etc.) or they try to create an appropriate image (premium or inexpensive, luxurious or practical, high-end or entry-level, etc.) using marketing mix steps. Once a brand has reached a very strong position, it can become very difficult for a competitor to reposition it. Why Brand Positioning is Important Positioning is one of the most powerful marketing concepts and includes building a product’s good reputation and great ranking among competitor’s products. For example. if a company wants to launch a new product in the market, it has to start few series of steps of segmenting and targeting followed by positioning. However, when a new company comes into existence, positioning becomes even more important. Positioning is nothing but an art of communicating to the customers the attributes of a product, service, a business or even a person, based on the needs of the customer and fans and through the right channels and carefully created messages. Positioning of a product or service decides how the customer perception is formed about this. Once the market has been segmented based on one of the...
Internet Marketing and Social Media

Internet Marketing and Social Media

Are you boosting your ranking, traffic and profit with Internet Marketing for some time now? If it is true, you have no doubt learned that it is important to keep up with new technology and trends. There are always new ways and methods popping up on the Internet. One of the newest trends over the past few years have been social platforms and sites like Instagram, Facebook, Twitter, YouTube and Pinterest. Have you think about using social media in your Internet marketing endeavours?  If not, you are missing out on a valuable source of traffic and raising profits and ranking method. Using The Powerful Social Media Platforms in Online Marketing What is it that makes social marketing so valuable? Just as the name implies, it is the social aspect. Instagram is very popular among younger people today and loves #hashtags and Facebook is popular because of its interaction and quality. When you post something on Instagram today, with its awesome hashtags is like a social explosion and if you post on your Facebook page, it instantly shows up on the pages of your friends. With Pinterest beloved Photos you can boost easier your passion, products and services. With Twitter you can send short valuable messages and photos few times per day to your viewers and followers. Using the powerful Youtube you can make your Video messages, tutorials, news, songs or advertisement viral if the other Youtube users and viewers love them. Your friends and followers may then pass your Posts, Photos and Videos, if they like them, on to their other friends and followers.  In time, your posts may...
Revolutionized Web Design For Amazing Alive Web Sites

Revolutionized Web Design For Amazing Alive Web Sites

Using Content Management Systems In the beginning, websites were built using HTML and hardcoded with a homepage as a central hub and a number of subpages linked from a navigation menu. This method produced websites that loaded quickly and, with a little tweaking, created a perfectly acceptable result. It was the only means of publishing pages online for many years, but since content management systems became available they have changed the way websites are built forever. The introduction of content management systems started approximately 15 years ago and had the big advantage of allowing the website owner or administrator to add content themselves. This had clear benefits for the user as they could update their websites, including the way it looked through the use of a theme, without involving a third party. This meant that the changes could be implemented quickly and without any additional expense. Many platforms were developed with the rise of blogging as a pastime and these were to become extremely popular. WordPress is one of the best-known and most widely used platforms, and it has become so popular partly because it is an open source development and consequently free to implement. With a CMS the user has complete control over the content that is published. Additional users can be added, and different roles accommodated, so for example some users can be identified as contributors while others can be editors. All content management systems are based on two principles; a database that actually holds information for each page or post and a means of extracting that and making it visible. Several different server technologies are used...
Internet Marketing And Its Strategies

Internet Marketing And Its Strategies

Internet marketing is the Marketing actions (business model) that are done via the internet. The great development in the computer fields, internet and web has made it possible for all of us to start an online business with the least amount of capital and some knowledge about web marketing. It could be done from home and anyone with a basic knowledge on how to surf the net could start a small business on the net and push it with less expenses. Starting Your Effective Internet Marketing The first thing to do starting a small online company is to find something that you are interested in. If you have a hobby or you are an expert on a particular subject; you could use this knowledge to start your own internet marketing business. You could also package this knowledge as an e-book and sell this e-book via your website or free blog or even Amazon. Creating a website or a free blog is not difficult as there are thousands of free resources on the net (I prefer valuable Youtube videos)  that would teach you to create a website, a free blog or an estore in no time. Once you build the website, eshop or free blog, you would need to promote it in order to get higher ranking for it and traffic. Search engine optimization (SEO) tactics would come in handy in such a situation. Using Google, Bing or Yahoo for your search engine optimization, you would find plenty of free resources on how to do it effectively. There are other ways to promote your website or free blog on the...
Developing a Successful Mobile Marketing Campaign

Developing a Successful Mobile Marketing Campaign

Successful marketing campaigns typically use a variety of tactics to promote directly to smart phones. Mobile marketing is all about text messaging. Smart phone messaging is an effective tool for communicating with a prospective client using a social marketing platform. Since the technology of smart phones has advanced, the process of mobile marketing has become highly successful and expressive. As a successful mobile Marketer, you can promote your products, services, ideas, or utilities across cellular phones locally or internationally. The technology between wireless media communications has developed an effective new paradigm ideally suited for advertising. Mobile marketing allows the opportunity to fully detail the services and products. Using mobile technology, it is far easier and less expensive to promote this way, than any other one. SMS Advertising Over the last decade, mobile phones and have the ability to receive SMS (short messaging service) text messaging. The technology is now spread across the whole World. The entire concept of advertising using mobile technology is widely expanding. There are many new mobile applications that are offered to the public every day. Because of that, many companies are developing advertising campaigns on a large scale. One of the major drawbacks of using this type of mobile marketing is dealing with spam messaging. A mobile spam message is a simple and easy way to turn the potential client totally off. However, with effective tools, you can minimize the downside to the concept. Many Companies also use beloved Mobile Games or other high traffic mobile App Platforms to put an advertise there. When we play a game or use a Mobile App, suddenly appears...