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Brand Positioning And Start-ups

Marketing world is huge and includes many technical words and terms. One of these terms that we hear many times is ‘Positioning’. We believe, everybody knows in an established business what positioning means and the great value of it. Primarily, positioning is about “the place a brand occupies in the mind of its target audience” and how it is better from the competitors’ products. In order to position products, services or brands, companies highlight the individual features of their brand (what is it about, why is useful for and how, etc.) or they try to create an appropriate image (premium or inexpensive, luxurious or practical, high-end or entry-level, etc.) using marketing mix steps. Once a brand has reached a very strong position, it can become very difficult for a competitor to reposition it. Why Brand Positioning is Important Positioning is one of the most powerful marketing concepts and includes building a product’s good reputation and great ranking among competitor’s products. For example. if a company wants to launch a new product in the market, it has to start few series of steps of segmenting and targeting followed by positioning. However, when a new company comes into existence, positioning becomes even more important. Positioning is nothing but an art of communicating to the customers the attributes of a product, service, a business or even a person, based on the needs of the customer and fans and through the right channels and carefully created messages. Positioning of a product or service decides how the customer perception is formed about this. Once the market has been segmented based on one of the...

Internet Marketing and Social Media

Are you boosting your ranking, traffic and profit with Internet Marketing for some time now? If it is true, you have no doubt learned that it is important to keep up with new technology and trends. There are always new ways and methods popping up on the Internet. One of the newest trends over the past few years have been social platforms and sites like Instagram, Facebook, Twitter, YouTube and Pinterest. Have you think about using social media in your Internet marketing endeavours?  If not, you are missing out on a valuable source of traffic and raising profits and ranking method. Using The Powerful Social Media Platforms in Online Marketing What is it that makes social marketing so valuable? Just as the name implies, it is the social aspect. Instagram is very popular among younger people today and loves #hashtags and Facebook is popular because of its interaction and quality. When you post something on Instagram today, with its awesome hashtags is like a social explosion and if you post on your Facebook page, it instantly shows up on the pages of your friends. With Pinterest beloved Photos you can boost easier your passion, products and services. With Twitter you can send short valuable messages and photos few times per day to your viewers and followers. Using the powerful Youtube you can make your Video messages, tutorials, news, songs or advertisement viral if the other Youtube users and viewers love them. Your friends and followers may then pass your Posts, Photos and Videos, if they like them, on to their other friends and followers.  In time, your posts may...

Revolutionized Web Design For Amazing Alive Web Sites

Using Content Management Systems In the beginning, websites were built using HTML and hardcoded with a homepage as a central hub and a number of subpages linked from a navigation menu. This method produced websites that loaded quickly and, with a little tweaking, created a perfectly acceptable result. It was the only means of publishing pages online for many years, but since content management systems became available they have changed the way websites are built forever. The introduction of content management systems started approximately 15 years ago and had the big advantage of allowing the website owner or administrator to add content themselves. This had clear benefits for the user as they could update their websites, including the way it looked through the use of a theme, without involving a third party. This meant that the changes could be implemented quickly and without any additional expense. Many platforms were developed with the rise of blogging as a pastime and these were to become extremely popular. WordPress is one of the best-known and most widely used platforms, and it has become so popular partly because it is an open source development and consequently free to implement. With a CMS the user has complete control over the content that is published. Additional users can be added, and different roles accommodated, so for example some users can be identified as contributors while others can be editors. All content management systems are based on two principles; a database that actually holds information for each page or post and a means of extracting that and making it visible. Several different server technologies are used...

Internet Marketing And Its Strategies

Internet marketing is the Marketing actions (business model) that are done via the internet. The great development in the computer fields, internet and web has made it possible for all of us to start an online business with the least amount of capital and some knowledge about web marketing. It could be done from home and anyone with a basic knowledge on how to surf the net could start a small business on the net and push it with less expenses. Starting Your Effective Internet Marketing The first thing to do starting a small online company is to find something that you are interested in. If you have a hobby or you are an expert on a particular subject; you could use this knowledge to start your own internet marketing business. You could also package this knowledge as an e-book and sell this e-book via your website or free blog or even Amazon. Creating a website or a free blog is not difficult as there are thousands of free resources on the net (I prefer valuable Youtube videos)  that would teach you to create a website, a free blog or an estore in no time. Once you build the website, eshop or free blog, you would need to promote it in order to get higher ranking for it and traffic. Search engine optimization (SEO) tactics would come in handy in such a situation. Using Google, Bing or Yahoo for your search engine optimization, you would find plenty of free resources on how to do it effectively. There are other ways to promote your website or free blog on the...

Developing a Successful Mobile Marketing Campaign

Successful marketing campaigns typically use a variety of tactics to promote directly to smart phones. Mobile marketing is all about text messaging. Smart phone messaging is an effective tool for communicating with a prospective client using a social marketing platform. Since the technology of smart phones has advanced, the process of mobile marketing has become highly successful and expressive. As a successful mobile Marketer, you can promote your products, services, ideas, or utilities across cellular phones locally or internationally. The technology between wireless media communications has developed an effective new paradigm ideally suited for advertising. Mobile marketing allows the opportunity to fully detail the services and products. Using mobile technology, it is far easier and less expensive to promote this way, than any other one. SMS Advertising Over the last decade, mobile phones and have the ability to receive SMS (short messaging service) text messaging. The technology is now spread across the whole World. The entire concept of advertising using mobile technology is widely expanding. There are many new mobile applications that are offered to the public every day. Because of that, many companies are developing advertising campaigns on a large scale. One of the major drawbacks of using this type of mobile marketing is dealing with spam messaging. A mobile spam message is a simple and easy way to turn the potential client totally off. However, with effective tools, you can minimize the downside to the concept. Many Companies also use beloved Mobile Games or other high traffic mobile App Platforms to put an advertise there. When we play a game or use a Mobile App, suddenly appears...

Three Things You Can Do Now And Helps You To Reduce Life And Workplace Stress

Are any of these scenes bellow familiar to you? Example Situations as Stress Factories …The children woke up late again this morning. By the time you get them to school and fight against the rush hour traffic, you’ll be 35 minutes late for the meeting you’re supposed to lead and it’s very important for your company and your career… …When you were first hired, you felt lucky to get your “customer strategy solutions” job. But now you wonder if it’s worth it. The phones ring constantly, you have important meetings 5-12 times every week and 3-5 business trips every month. And instead of a “Thank you” you hear nothing but complaints from your stressed boss. Last week, you called 2 days in sick just to get a break… …It’s almost time for your presentation. Top management is here and your supervisor is counting on you to make everything look good and get the new customers. You were up all night finishing the Powerpoint. You wonder if you’ve anticipated all the possible main points and questions… The Results of Stress Stress is a permanent feature of our lives, but it really seems to ramp up at work. More than two-thirds of all workers report that workplace stress is a huge problem. This means we’re all spending way too much time in “fight or flight” mode. And it’s taking a toll on our bodies through weakened immune systems, high blood pressure, and heart disease. These conditions shorten our lives and lower the quality of what’s left. Strategies to Avoid and Reduce Stress There are lots of strategies for managing stress, but...

The Best Three Simple Ways to Dissolve Stress Using Only Paper and a Pen

Twenty-first century life can be defined using one word – stressful! The noise, the deadlines, money, expectations, and time restraints. Sleep deprivation and food cravings, where does it all end? As busy as we are, taking care of all the things that pass our way, the truth is that we create an enormous amount of stress for ourselves. Our minds are stress factories, constantly taking in information, processing it, and creating unnecessary panic that we add to our drained emotions. How we can avoid or dissolve Stress As I told you, our minds are “The Stress producers”. The good news is that you can do something to dissolve Stress! The truth is, sometimes we just think too much. We spend hours thinking about things we have to do, things we want to say, things we want to buy or find, etc. We replay our mistakes over and over in our heads. No wonder we have no energy and we are always under Stress! Instead of using your time and energy storing all this stuff in your head, just put your thoughts on paper. Write only on paper the three things categories or experiences bellow: Things to do One wing of this mental stress factory is named, “Things I have to do.”!!! Don’t rely on your memory to get you to all your important appointments. When it fails you you’ll be three times as upset! Maintain lists of things to do, and mark next to each task how long the task will take. Number tasks in the order in which you should perform them or group them by priority. This...

The Three Important Videos Every Business Needs on Its Website

The Best Marketing Tips of the Month When a company finds out that a Video is very important for its Website (search engines, marketing, traffic, customer information etc.) and says: “We need Web video!” It’s a statement I hear all the time from my existing and new customers. New clients call and say they’re redoing their website and their web designer & developer or SEO specialist told them they really need to add videos to their website. While this may definitely be a smart move, not every customer knows exactly what kind of video he/she wants. Sometimes these new customers have too many ideas & want to fit everything into a sixty-seconds spot. Others have no idea what they want & need, and just search someone to lead them in the right direction. After years of experience and working on projects that span nearly every industry or services & consulting company, I’ve identified 3 videos that should be the most important for any businesses just wading into the world of video. A short but highly produced Marketing Video This Branded Video should be importantly featured on your Website’s Homepage & should be a exact advertisement for your Business. Using Voiceover, it should clearly and briefly explain WHAT your company does, WHY your services or products are unique or special, WHICH kind of customer needs are covering & WHAT differentiates you from the Competition. The length should be short, perhaps 45 – 60 seconds or maximum up to 90 seconds and should incorporate graphic & music elements that compliment your existing Branding. It has to be exciting and has fun...

Phrases to Improve Every Customer Support Interaction

The Best Marketing Ideas of the Month Close more Deals with our monthly Sales & Marketing newsletter cube2success Global  sign up  Communication is very hard and specially with customers. It’s made harder when you’re trying to make the ordinary memorable. Mastering customers’ support requires the experience  and wisdom of knowing just what to say and  the best way to say it. While the “good, the bad, and the ugly* of customer service gets most of the press (as with everything else), the majority of support conversations are pretty standard: customer “I have a problem,” …and ….. support “Let’s fix that problem for you.” In these cases—day after day—good service becomes great thanks to the pleasantness of the Interaction. Customers want to know if you care about their issues and you don’t see them as “Complaining Person number #3699.” How you communicate means them almost everything. Let’s discover a few simple phrases that can be used to improve almost every customer support interaction. “Happy to Help” Not every customer will inform you that he is walking away unsatisfied—in fact, very few will. They will just walk away!! To address this concern, think about “closing” a conversation, in a similar layer to a sales representative. For the support service, “closing” means ensuring that the customers are satisfied. Ending your emails without a closing message can be risky, as it’s not inviting the customer to share further issues & information. Those are issues & information you really want to hear about to be able to improve your services and interactions to the customers. It is hard for me to understand why few...

How to use Twitter correctly & generate conversions

12 Twitter STATS which Help for more conversions  1. Alternate between “title tweets” & “copy tweets” Switch up between tweeting your post titles & post copy. If you have an attention-grabbing title, you are going to attract engagement, but don’t forget about interesting stats and data within your content. Often, that information will pique your followers’ interest & result in a click. 2. Include shortened links to drive engagement Retweets are great, but the ultimate goal is to attract clicks — and shortened links drive engagement. If you aren’t using a social-media-marketing platform that automatically generates shortened links you can use bit.ly to create them for you. 3. Use attention-grabbing images Tweets with images are always going to perform better. We are visual creatures — so increase your click-through rate, favourites and retweets by including an image that your followers will find difficult to scroll past. 4. Ask for retweets If you want something bad enough, just ask for it! Asking for a retweet increases the number of retweets you receive — but make sure you spell it out. Asking for a “RT” results in a 10-time higher rate while asking for a “Retweet” resulted in a 23-time higher rate. 5. Use actionable words Using actionable words such as “download,” “free trial”& “sign up now” will increase the number of clicks your tweets receive. Twitter has stated that using actionable words will increase clicks by 13 % on average. 6. Recycle tweets Don’t be afraid to tweet the same content multiple times. Identical tweets will often receive the same amount of clicks. It all comes down to the quality of...

14 Tips to Generating Leads on Twitter

The small powerful Twitter is a great tool for finding potential customers, whether your company sells business-to-consumer (B2C) or business-to-business (B2B). The easiest way to generate leads on the internet is to create an interesting free report or informational video that talks about one of your customers’ biggest problems. In this you have to focus on “why” they need to change something in their business to become more successful or profitable. The report or video doesn’t have to solve their problem. You just want to focus on telling them why they need to change the way they’re doing business if they want to see better results and achieve their goals. The lead-generation process is very simple and can be divided into 14 steps: 1. Survey your followers. If you don’t know what your customer’s biggest problem is, survey your customers & ask them. You can also Tweet the question to your followers & see how they respond. 2. Offer a solution. If you don’t have one already, create a Service or Product that solves their biggest Problem or covers their biggest need. 3. Educate your customers. Create a free informational video or report that focuses on why they have that problem and why they need to change something in their business to overcome the problem or cover an important need. You’ll tell them how to solve the problem after they hire you or cooperate with you. 4. Create a landing page for the video or report. Create a landing page on your website or blog. A landing page is a page on your website that doesn’t have a navigational...

7 TOP Habits of the Super Successful

HOW TO Become A Better Leader Growth Strategies Fueled by Failure Is self development important to you? I remember the first time it became very important to me when I was 12 years old and I saw Tony Robbins speaking for first time. I wanted to help people like him. Over the past 4 years I’ve committed to interviewing hundreds of entrepreneurs, authors, celebrities, coaches and other multimillionaires to find out what separates them, these super achievers, from the everyday “Average People” And then I discover that a full 90 percent of the interviewers owe their success to actions that we call “habits.” So I decided to go a little deeper & find out more from this new discovery. I started asking each high achiever what their daily habits are that keep them on TOP. Then I analysed their answers & break them down into these 7 TOP habits: 1. Write Your “To-Do List,” the Night Before or at least Early in the Morning The high achievers would write their “to-do’s” every evening before bed-time so they were prepared for the following day. Prioritizing your “To-Do” list is the key to your Productivity Success. Action step: The super-successful people make it a habit numbering their “to-do lists” and you can do this too, by simply ordering the “Most Important” first with a BIG Number 1 or a Star next to this Activity. This is the task to be done first thing in the morning. They follow with the rest tasks having the numbers 2,3,4 etc, based on the importance as they work their way down the list. 2. The Mind, Body...

The 3 Forces That Will Pre-Sell Your Products for You

How to Gain the ‘X’ Factor That Attracts Affluent Customers In this short Report, Mrs. Eleni Petraki CEO cube2success Global tells you exactly how you can find the target markets you’re seeking. When the time comes to connect with your target Market, here’s the TOP winning formula: You have to decide exactly who you want as a Customer— That means depending on the level of income, overall affluence, net worth, lifestyle & ambitions, interests, aspirations & attitudes about spending you want them to have. Be sure you’ve TOP Services OR/AND Products, a Business, its Positioning—everything providing VALUE—for that Customer & Consumer. Go to those Consumers wherever they are. The 3rd point is short and snappy, but it’s often far beyond most business owners’ understanding. Most business owners act as if they’re trees with deep roots, at the mercy of whatever favourable or unfavourable Environment exists & changes around them. We know that today, consumers, especially affluent customers can be identified, can be found, can be effectively communicated with, can be attracted, & sold to at any distance, far or near. Today the fact is that the affluent customers are willing to conduct business at a distance, travel to places in order to get exactly what they want and what they believe to be the best of a category or import from afar. How to find these affluent consumers? For beginners, there are many people who’ve already gone to a great deal of trouble to spy on them, monitor their buying behaviour, dig up data on them, & compile lists of them sorted by their interests & passions, by the...

Speak Up for Your Business

One of the 10 Best Marketing Ideas of the Month Close more deals and increase your Revenue with our four monthly sales and marketing newsletters. cube2success Global In our today digital world & more than ever, customers buy into the People & like your Ideas (Brand) behind a company or specific product. Your vision, expertise, experiences, and story, help providing your company the connection & credibility you desire & need. This is the foundation of your Brand & Strategy for Future Growth (of course together with a good leadership). It’s how you create & validate your Value. Your story is much more than words on the off-the-shelf presentation or your website used to pitch Prospects or Investors . Your customers and audiences need to be personally engaged in your Story.  Let them hearing firsthand that you understand their Needs and Issues. Make them understand that you are able helping them find Solutions to their problems and meet their Expectations. Speaking, whether as part of a more intimate roundtable  or at a large industry conference, is ONE of the most powerful opportunities we have to engage and connect, yet many leaders don’t use it to their Advantage. Some don’t see the Value behind public speaking, believing their time is better spent in the organization and not “on stage.” Others believe such public-facing platforms make them and their businesses, too exposed to criticism and search. Still others might be frightened, or even feel they must be modest and not shine the light on their organization or themselves. I strongly believe that with the right Strategy and expert Guidance, every leader should be convinced...

What about Social Media & Branding for B2B or B2C?

  What about Social Media & Branding for B2B or B2C? In the past, there’s been a huge divide between how B2B & B2C Traditional Marketing operated. The Business to Business (B2B), often called Enterprise Marketing, was about offering information in details that really educated buyers on the benefits and features of the product, using business language & professional style, with also direct & highly targeted ad sales. The Business to Customer (B2C), often called Consumer Marketing, was about capturing people’s attention, sometimes with “crazy” or unique & quickly special ads (Gimmick Adds), creating a positive & fun emotional relationship with the Brand . That’s why when the people saw the product in shops, or while out & about, or were shopping online (also to buy services like online training etc.), they’d bring to mind that positive feeling & make the purchase. They  also used (B2C Marketing) broad content, since customers often came from different background and had diverse uses for the products.   In our days, a number of Trends has started to change this simple & segmented approach to Marketing. B2B marketers are starting to do more exciting & emotional Brand building while B2C marketers, facing a cleverer and more “eagle-eyed” public, are creating Marketing Content that’s more “professional” & educational. Social Media is Blurring the Lines between B2B & B2C From the Social Media Examiner’s new report  (page 28), we see that only the most preferred social network for their B2B & B2C Brand Marketing differs. For B2B, it is LinkedIn and for B2C, Facebook. But what’s more impressive is that a significant amount of B2B marketers favour...

AdWords Campaigns: How to Lower Your CPA (Cost Per Action)

Cost per action, or CPA – or cost per acquisition – is a metric that measures how much your business pays in order to attain a conversion (complete purchase or sign-up action). Generally, your CPA will be higher than your CPC (cost per click) from PPC (Pay Per Click Campaigns), because not everyone who clicks your ad will go on to complete your desired action, whether it’s making a purchase or filling out a form to become a lead. Cost per action takes into account the number of ad clicks you need before someone converts – in order words, improving your conversion rate will lower your CPA!!!! And, what determines your CPA? Your CPA is directly affected by your Quality Score, Google’s all-important metric. This is based on the quality of your keywords, ads and of course landing pages.  In general, the higher your Quality Score, the lower your Costs. The fact is, for each point your score is above the average Quality Score of 5, your CPA will drop about 16%. Keeping your Quality Score high and your CPA low can be a huge benefit to your PPC budget over time, giving you the opportunity to buy more exposure in the online advertising space and optimize the number of conversions that come from your ad spend. How Quality Score (QS) Affects Cost Per Action (CPA) AdWords Quality Score affects your cost per click, and I believe this is well known. But not everyone realizes that Quality Score is very important in determining your cost per conversion. When you plot average CPA against impression-weighted Quality Score, you see a strong...

Using Empowering Language

Using Power-Language to Empower & Motivate Yourself       AUTHOR: ELENI PETRAKI  CEO cube2success “International Business Solutions & Digital Life 4 Business Expert”         Using Empowering Language The power of the spoken word…       Your power lies in your word… which words are you using? Language is about more than communicating facts and figures. We manifest our lives through our thoughts, words and actions. Language is therefore a powerful tool in that we can use it in creating the lives we desire. So what is “empowering language” and how do we use it to consciously manifest?   Gaining Awareness As is true in most areas of personal growth, before we look at the tools themselves, a first step in transforming your use of language into a tool for empowerment is gaining awareness of how it feels to be conscious of your language. The next time you are having a conversation with someone, notice the signals that come up in your body and mind in reaction to the language being used by you or by the person or people you are speaking with; both during and after the conversation. For example, when I am speaking to someone and they say something that feels less than supportive,   will feel a twinge in my solar plexus(This relates to the energy of the third chakra which is where we hold our personal power).   What about you, how do you feel after talking with someone? Do you feel drained? Confused? Excited? Invigorated? Look both, at your reactions and what occurred, to find out what triggered them. Do this and you will begin to understand how empowering language can feel...
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