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The Three Important Videos Every Business Needs on Its Website

The Best Marketing Tips of the Month When a company finds out that a Video is very important for its Website (search engines, marketing, traffic, customer information etc.) and says: “We need Web video!” It’s a statement I hear all the time from my existing and new customers. New clients call and say they’re redoing their website and their web designer & developer or SEO specialist told them they really need to add videos to their website. While this may definitely be a smart move, not every customer knows exactly what kind of video he/she wants. Sometimes these new customers have too many ideas & want to fit everything into a sixty-seconds spot. Others have no idea what they want & need, and just search someone to lead them in the right direction. After years of experience and working on projects that span nearly every industry or services & consulting company, I’ve identified 3 videos that should be the most important for any businesses just wading into the world of video. A short but highly produced Marketing Video This Branded Video should be importantly featured on your Website’s Homepage & should be a exact advertisement for your Business. Using Voiceover, it should clearly and briefly explain WHAT your company does, WHY your services or products are unique or special, WHICH kind of customer needs are covering & WHAT differentiates you from the Competition. The length should be short, perhaps 45 – 60 seconds or maximum up to 90 seconds and should incorporate graphic & music elements that compliment your existing Branding. It has to be exciting and has fun...

Phrases to Improve Every Customer Support Interaction

The Best Marketing Ideas of the Month Close more Deals with our monthly Sales & Marketing newsletter cube2success Global  sign up  Communication is very hard and specially with customers. It’s made harder when you’re trying to make the ordinary memorable. Mastering customers’ support requires the experience  and wisdom of knowing just what to say and  the best way to say it. While the “good, the bad, and the ugly* of customer service gets most of the press (as with everything else), the majority of support conversations are pretty standard: customer “I have a problem,” …and ….. support “Let’s fix that problem for you.” In these cases—day after day—good service becomes great thanks to the pleasantness of the Interaction. Customers want to know if you care about their issues and you don’t see them as “Complaining Person number #3699.” How you communicate means them almost everything. Let’s discover a few simple phrases that can be used to improve almost every customer support interaction. “Happy to Help” Not every customer will inform you that he is walking away unsatisfied—in fact, very few will. They will just walk away!! To address this concern, think about “closing” a conversation, in a similar layer to a sales representative. For the support service, “closing” means ensuring that the customers are satisfied. Ending your emails without a closing message can be risky, as it’s not inviting the customer to share further issues & information. Those are issues & information you really want to hear about to be able to improve your services and interactions to the customers. It is hard for me to understand why few...

How to use Twitter correctly & generate conversions

12 Twitter STATS which Help for more conversions  1. Alternate between “title tweets” & “copy tweets” Switch up between tweeting your post titles & post copy. If you have an attention-grabbing title, you are going to attract engagement, but don’t forget about interesting stats and data within your content. Often, that information will pique your followers’ interest & result in a click. 2. Include shortened links to drive engagement Retweets are great, but the ultimate goal is to attract clicks — and shortened links drive engagement. If you aren’t using a social-media-marketing platform that automatically generates shortened links you can use bit.ly to create them for you. 3. Use attention-grabbing images Tweets with images are always going to perform better. We are visual creatures — so increase your click-through rate, favourites and retweets by including an image that your followers will find difficult to scroll past. 4. Ask for retweets If you want something bad enough, just ask for it! Asking for a retweet increases the number of retweets you receive — but make sure you spell it out. Asking for a “RT” results in a 10-time higher rate while asking for a “Retweet” resulted in a 23-time higher rate. 5. Use actionable words Using actionable words such as “download,” “free trial”& “sign up now” will increase the number of clicks your tweets receive. Twitter has stated that using actionable words will increase clicks by 13 % on average. 6. Recycle tweets Don’t be afraid to tweet the same content multiple times. Identical tweets will often receive the same amount of clicks. It all comes down to the quality of...

14 Tips to Generating Leads on Twitter

The small powerful Twitter is a great tool for finding potential customers, whether your company sells business-to-consumer (B2C) or business-to-business (B2B). The easiest way to generate leads on the internet is to create an interesting free report or informational video that talks about one of your customers’ biggest problems. In this you have to focus on “why” they need to change something in their business to become more successful or profitable. The report or video doesn’t have to solve their problem. You just want to focus on telling them why they need to change the way they’re doing business if they want to see better results and achieve their goals. The lead-generation process is very simple and can be divided into 14 steps: 1. Survey your followers. If you don’t know what your customer’s biggest problem is, survey your customers & ask them. You can also Tweet the question to your followers & see how they respond. 2. Offer a solution. If you don’t have one already, create a Service or Product that solves their biggest Problem or covers their biggest need. 3. Educate your customers. Create a free informational video or report that focuses on why they have that problem and why they need to change something in their business to overcome the problem or cover an important need. You’ll tell them how to solve the problem after they hire you or cooperate with you. 4. Create a landing page for the video or report. Create a landing page on your website or blog. A landing page is a page on your website that doesn’t have a navigational...

7 TOP Habits of the Super Successful

HOW TO Become A Better Leader Growth Strategies Fueled by Failure Is self development important to you? I remember the first time it became very important to me when I was 12 years old and I saw Tony Robbins speaking for first time. I wanted to help people like him. Over the past 4 years I’ve committed to interviewing hundreds of entrepreneurs, authors, celebrities, coaches and other multimillionaires to find out what separates them, these super achievers, from the everyday “Average People” And then I discover that a full 90 percent of the interviewers owe their success to actions that we call “habits.” So I decided to go a little deeper & find out more from this new discovery. I started asking each high achiever what their daily habits are that keep them on TOP. Then I analysed their answers & break them down into these 7 TOP habits: 1. Write Your “To-Do List,” the Night Before or at least Early in the Morning The high achievers would write their “to-do’s” every evening before bed-time so they were prepared for the following day. Prioritizing your “To-Do” list is the key to your Productivity Success. Action step: The super-successful people make it a habit numbering their “to-do lists” and you can do this too, by simply ordering the “Most Important” first with a BIG Number 1 or a Star next to this Activity. This is the task to be done first thing in the morning. They follow with the rest tasks having the numbers 2,3,4 etc, based on the importance as they work their way down the list. 2. The Mind, Body...

The 3 Forces That Will Pre-Sell Your Products for You

How to Gain the ‘X’ Factor That Attracts Affluent Customers In this short Report, Mrs. Eleni Petraki CEO cube2success Global tells you exactly how you can find the target markets you’re seeking. When the time comes to connect with your target Market, here’s the TOP winning formula: You have to decide exactly who you want as a Customer— That means depending on the level of income, overall affluence, net worth, lifestyle & ambitions, interests, aspirations & attitudes about spending you want them to have. Be sure you’ve TOP Services OR/AND Products, a Business, its Positioning—everything providing VALUE—for that Customer & Consumer. Go to those Consumers wherever they are. The 3rd point is short and snappy, but it’s often far beyond most business owners’ understanding. Most business owners act as if they’re trees with deep roots, at the mercy of whatever favourable or unfavourable Environment exists & changes around them. We know that today, consumers, especially affluent customers can be identified, can be found, can be effectively communicated with, can be attracted, & sold to at any distance, far or near. Today the fact is that the affluent customers are willing to conduct business at a distance, travel to places in order to get exactly what they want and what they believe to be the best of a category or import from afar. How to find these affluent consumers? For beginners, there are many people who’ve already gone to a great deal of trouble to spy on them, monitor their buying behaviour, dig up data on them, & compile lists of them sorted by their interests & passions, by the...

Speak Up for Your Business

One of the 10 Best Marketing Ideas of the Month Close more deals and increase your Revenue with our four monthly sales and marketing newsletters. cube2success Global In our today digital world & more than ever, customers buy into the People & like your Ideas (Brand) behind a company or specific product. Your vision, expertise, experiences, and story, help providing your company the connection & credibility you desire & need. This is the foundation of your Brand & Strategy for Future Growth (of course together with a good leadership). It’s how you create & validate your Value. Your story is much more than words on the off-the-shelf presentation or your website used to pitch Prospects or Investors . Your customers and audiences need to be personally engaged in your Story.  Let them hearing firsthand that you understand their Needs and Issues. Make them understand that you are able helping them find Solutions to their problems and meet their Expectations. Speaking, whether as part of a more intimate roundtable  or at a large industry conference, is ONE of the most powerful opportunities we have to engage and connect, yet many leaders don’t use it to their Advantage. Some don’t see the Value behind public speaking, believing their time is better spent in the organization and not “on stage.” Others believe such public-facing platforms make them and their businesses, too exposed to criticism and search. Still others might be frightened, or even feel they must be modest and not shine the light on their organization or themselves. I strongly believe that with the right Strategy and expert Guidance, every leader should be convinced...

What about Social Media & Branding for B2B or B2C?

  What about Social Media & Branding for B2B or B2C? In the past, there’s been a huge divide between how B2B & B2C Traditional Marketing operated. The Business to Business (B2B), often called Enterprise Marketing, was about offering information in details that really educated buyers on the benefits and features of the product, using business language & professional style, with also direct & highly targeted ad sales. The Business to Customer (B2C), often called Consumer Marketing, was about capturing people’s attention, sometimes with “crazy” or unique & quickly special ads (Gimmick Adds), creating a positive & fun emotional relationship with the Brand . That’s why when the people saw the product in shops, or while out & about, or were shopping online (also to buy services like online training etc.), they’d bring to mind that positive feeling & make the purchase. They  also used (B2C Marketing) broad content, since customers often came from different background and had diverse uses for the products.   In our days, a number of Trends has started to change this simple & segmented approach to Marketing. B2B marketers are starting to do more exciting & emotional Brand building while B2C marketers, facing a cleverer and more “eagle-eyed” public, are creating Marketing Content that’s more “professional” & educational. Social Media is Blurring the Lines between B2B & B2C From the Social Media Examiner’s new report  (page 28), we see that only the most preferred social network for their B2B & B2C Brand Marketing differs. For B2B, it is LinkedIn and for B2C, Facebook. But what’s more impressive is that a significant amount of B2B marketers favour...

AdWords Campaigns: How to Lower Your CPA (Cost Per Action)

Cost per action, or CPA – or cost per acquisition – is a metric that measures how much your business pays in order to attain a conversion (complete purchase or sign-up action). Generally, your CPA will be higher than your CPC (cost per click) from PPC (Pay Per Click Campaigns), because not everyone who clicks your ad will go on to complete your desired action, whether it’s making a purchase or filling out a form to become a lead. Cost per action takes into account the number of ad clicks you need before someone converts – in order words, improving your conversion rate will lower your CPA!!!! And, what determines your CPA? Your CPA is directly affected by your Quality Score, Google’s all-important metric. This is based on the quality of your keywords, ads and of course landing pages.  In general, the higher your Quality Score, the lower your Costs. The fact is, for each point your score is above the average Quality Score of 5, your CPA will drop about 16%. Keeping your Quality Score high and your CPA low can be a huge benefit to your PPC budget over time, giving you the opportunity to buy more exposure in the online advertising space and optimize the number of conversions that come from your ad spend. How Quality Score (QS) Affects Cost Per Action (CPA) AdWords Quality Score affects your cost per click, and I believe this is well known. But not everyone realizes that Quality Score is very important in determining your cost per conversion. When you plot average CPA against impression-weighted Quality Score, you see a strong...

Using Empowering Language

Using Power-Language to Empower & Motivate Yourself       AUTHOR: ELENI PETRAKI  CEO cube2success “International Business Solutions & Digital Life 4 Business Expert”         Using Empowering Language The power of the spoken word…       Your power lies in your word… which words are you using? Language is about more than communicating facts and figures. We manifest our lives through our thoughts, words and actions. Language is therefore a powerful tool in that we can use it in creating the lives we desire. So what is “empowering language” and how do we use it to consciously manifest?   Gaining Awareness As is true in most areas of personal growth, before we look at the tools themselves, a first step in transforming your use of language into a tool for empowerment is gaining awareness of how it feels to be conscious of your language. The next time you are having a conversation with someone, notice the signals that come up in your body and mind in reaction to the language being used by you or by the person or people you are speaking with; both during and after the conversation. For example, when I am speaking to someone and they say something that feels less than supportive,   will feel a twinge in my solar plexus(This relates to the energy of the third chakra which is where we hold our personal power).   What about you, how do you feel after talking with someone? Do you feel drained? Confused? Excited? Invigorated? Look both, at your reactions and what occurred, to find out what triggered them. Do this and you will begin to understand how empowering language can feel...

Advantages Of Online Marketing

Advantages Of Online Marketing Internet marketing, as a career, often allows you to work from the comfort of your home or anywhere in the world that has a connection to the Internet. The most appealing aspect of internet marketing is that you can take an idea that you have and experiment with it without spending a great deal of money. If you want to set up a traditional business you have the initial expense of premises, rent, heating, inventory and staff. You then may have to work long hours to ensure that your business is successful. If the business does not work out, what then? With Internet marketing you have no overheads, you are open for business 24 hours a day and you can respond to changing trends very quickly. You can adapt your strategy or go in a completely different direction if you want. The one thing that all businesses have in common whether it is online or offline is that they need customers. An offline business would want to have their premises somewhere where there are a lot of potential customers and not hide down a back alley where no-one can find them. An online business is the same. But instead of physical brick-and-mortar premises they have a Website, and that website needs to be found to ensure that the business can operate. Search engine optimisation is vital in this case. You may have the best website in the world, but if no one knows where you are then it is completely useless. Search engine optimisation, when done properly, is the equivalent of positioning your shop or...

Marketing An Online Business

Marketing An Online Business A beauty of having an online business is the many opportunities you have which may not be available offline. One of these possibilities is in the area of marketing. You can promote your business from your website. How, you might ask? By developing a forum or discussion board. On this discussion board, ensure that different topics of importance to your customers are listed. Naturally, people interested in your area of business will want to come back again and again in order to read what others have to say. You provide information. You have repeat traffic. Interestingly, this action can greatly help your natural search engine traffic in getting your page indexed. It can also provide some back links, and this will help in marketing your online business. As this is your website, you are able to create marketing. This you do within your niche. When the time comes that the customers are ready to buy, you have positioned yourself in such a way that they would think of you. Over time, you would have a base of customers and give yourself a chance to grow your business due to the way you have organized your marketing campaign. A benefit of this approach includes obtaining back links, getting search engine traffic and being heavily indexed. Another proven method for marketing your business is to give away free products. These products must have a perceived value. Ideally, it should be unique to you. If visitors can get the same product elsewhere, chances are less that such visitors will end up on a site that is not yet...

10 of the Best Entrepreneurs’ Sites for online Learning

As successful entrepreneur you have to wear a lot of hats, especially when your company is just starting out and you don’t have enough budget for employees to cover all the important areas you need. Learning the new skills necessary to start your new business can be very expensive too. Fortunately there are free, high-quality, educational resources online which are very good for starters. Here are some of the resources available to learn more about marketing, entrepreneurship, business management and more:   1.  HubSpot Academy The free online Platform (http://academy.hubspot.com/) offers courses on inbound marketing, including landing pages, website optimization, and lead nurturing. These skills are a MUST for business owners as they try to grow their business and online presence.    2. edX This free site (https://www.edx.org/) currently has over 300 courses on a variety of topics, including “Financial Analysis and Decision Making” and “Entrepreneurship 101: Who is your customer?” etc. The courses cover business in general, and also can help you learn more skills that are applicable to your industry, such as big data and environmental conservation.   3. YouTube For the most users that YouTube (https://www.youtube.com/) is one of the world’s largest search engines, as there are videos on just about anything you can imagine. A great free resource on just about any topic is “TED”. The Video presentations are covering how to build a business.   4. CodeAcademy This amazing resource (http://www.codecademy.com/) offers FREE interactive programming sessions to help you learn programming languages such as HTML, CSS, Javascript and PHP. Learning to code can help entrepreneurs fix bugs alone without paying a developer, or even go down the...

Online Video Marketing News

Online Video Marketing News Online video marketing is becoming a popular venue for people to pitch their products and business opportunities. Our lives are becoming more hectic and we are the masters of multi-tasking. So, if you want to get the attention of the general public, you need to be fast. And, if you want people to remember the information you are promoting, you need it to be memorable. A website describing a product is a good way to advertise and explain your next latest and greatest idea; however online video marketing will a put a picture in someone’s mind. People will stay on a web page for a brief period of time but they will allow a video to keep playing even if they have moved on to something else. An impression is made in seconds and that impression will be clearer if someone has an image to keep in mind. If you are selling a pen, a majority of the world will know what to do with it. However if you are pitching a business idea, you may need several minutes to get the main idea out in the open. A video will make an explanation easier to follow. It takes a lot of money to make a commercial for television. You have to hope and pray your commercial does not end up running in the wee hours of the morning in between the commercial for penis extension and the next greatest diet control pill. Online video marketing gives you all the control you need. You Tube has become a great platform for online advertisements. You can...

Online Marketing on a Budget

Online Marketing on a Budget Billions of dollars are spent on marketing goods and services online each year.  But those billions are largely reserved for big, well established companies.  Small start ups cannot afford to indulge in many forms of online advertising. Marketing on a budget still needs to be approached in the same way as marketing with a huge budget.  In fact it is arguably even more important to allocate your available funds appropriately.  You cannot afford to waste money on methods which won’t get the desired results. Invest properly in your website Many people expect to get thousands of visitors.  And yet they are not prepared to invest in a website that will attract the right people. If funds are limited then a significant proportion should go into your website.  Since 1997 the art of creating a website has become more involved.  Professionalism is by far the most important aspect now.  Basic sites no longer have a chance to succeed.  Online marketing does mean paying to bring people to your website.  And you need to have a good quality site to send them to in the first place. Taking advantage of free marketing methods Free does not necessarily mean it isn’t worthwhile.  Organic search engine efforts can bring in plenty of visitors.  You must appreciate though that spending less money can mean spending more in the way of time. Every business uses free methods to some extent.  A big multinational business may have a budget stretching into the millions, but they still use word of mouth to garner new customers.  And you can learn from them even...

Online marketing success principles

Online marketing success principles   Successful individuals in business and the arts all have one thing in common: they practice the fundamentals. The broadcaster Alistair Cook recalled a story of the famous jazz pianist Earl Hines who spent two or three hours every morning practicing just to keep the finger loose. While I make no claim to be a marketing equivalent of Earl Hines I would like to share with you 3 basic success principles of marketing that can build a solid foundation for all your future marketing efforts. By following these core principles you will always achieve success, regardless of your product, budget, target audience or choice of marketing media.   Success Principle One – Start with a Clear Set of Objectives Just as an archer cannot hit a target he doesn’t see, so too are we prevented from achieving marketing objectives we have not thought through and quantified. Master Marketers can always tell you their objectives because they know that marketing Programmes without objectives are rarely successful.   Success Principle Two – Make Identification of Your Prospects a Top Priority. It may sound simplistic, but you only need to ask yourself two questions to start identifying your market. First, who are the people most likely to do business with me (buy my product, use my services, join my organization or donate to my cause)? Second, who are the people who are least likely to do business with me? Although these questions seem easy, coming up with the answers is not. Identifying your target audience can be a tricky proposition. Knowing only the rough parameters of your market...

Websites: Digital Marketing Tools

Websites: Digital Marketing Tools Every business needs marketing strategies for it to get customers and maintain them. The consumer is a very important part of any kind of business. Without them, a business would not be running in the first place. Businesses also use marketing to identify their target audience and to study their behavior. With this, they will know how to reach out to their prospective and current customers. Marketing strategies are used to make products and services more relevant to consumers. These strategies help businesses in keeping up with the latest consumer trends. Today, businesses can reach out to their consumers through the Internet. With its speed and accessibility, the Internet is an ideal marketing tool. Internet marketing can be more affordable than other methods, making it ideal for small businesses. Every day, millions of people around the globe use the Internet. Internet marketing allows a business to deliver its message to many potential customers within a matter of seconds. This is a good way to keep up with society’s behavior. Internet marketing can help a business keep up with its competitors; with this, it has room for growth. To engage in internet marketing, a lot of businesses seek help from Waterloo web design firms. A website is a good way for a company to promote its products and services. However, for a website to be effective, it must meet certain requirements. Web firms have professional designers that are skilled not only in the aesthetic aspect of web design, but also in the functional aspect. Waterloo web design services can give a business a website that is...

Digital Marketing Clash Between Google And Facebook

Digital Marketing Clash Between Google And Facebook The digital titans have finally clashed, with Google and Facebook both trying to invade each other’s territory of display advertising and social networking, respectively. The large number of people signing-up for Facebook accounts has led to the growth of their digital marketing ad network. On the other hand, Google’s imminent launch of Google Plus, their new social networking platform, has given Facebook executives something to worry about. Some features of Google Plus, like +Circles and Hangouts, have intrigued digital marketing watchers in the industry. Facebook responded to Google’s proposed Hangouts feature (a video chat app), by announcing a partnership with Skype. This partnership will enable Facebook users to video chat with their friends, using Skype’s video chat platform. However, such announcements are not likely to do much to prevent users who are bent on switching to Google Plus, from doing so. According to various digital marketing research groups, it has been noticed that users form a continuous circle between Google and Facebook. They most often begin by running a search, and then check Facebook for more company information, reviews and user opinions. When they feel that they have tapped all available information on social networks, they return to Google to look for more data. Most people, who run a search for something on Google, wish to go through a discovery phase during which they gather deep and rich info. For example, someone who wants to purchase a family SUV will first identify a few models, before asking friends about their opinions on their choices. After getting some answers, the searcher may want...
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