Welcome to cube2success Global BLOG

Here You Can Communicate Directly With US

Advantages Of Online Marketing

Advantages Of Online Marketing Internet marketing, as a career, often allows you to work from the comfort of your home or anywhere in the world that has a connection to the Internet. The most appealing aspect of internet marketing is that you can take an idea that you have and experiment with it without spending a great deal of money. If you want to set up a traditional business you have the initial expense of premises, rent, heating, inventory and staff. You then may have to work long hours to ensure that your business is successful. If the business does not work out, what then? With Internet marketing you have no overheads, you are open for business 24 hours a day and you can respond to changing trends very quickly. You can adapt your strategy or go in a completely different direction if you want. The one thing that all businesses have in common whether it is online or offline is that they need customers. An offline business would want to have their premises somewhere where there are a lot of potential customers and not hide down a back alley where no-one can find them. An online business is the same. But instead of physical brick-and-mortar premises they have a Website, and that website needs to be found to ensure that the business can operate. Search engine optimisation is vital in this case. You may have the best website in the world, but if no one knows where you are then it is completely useless. Search engine optimisation, when done properly, is the equivalent of positioning your shop or...

Marketing An Online Business

Marketing An Online Business A beauty of having an online business is the many opportunities you have which may not be available offline. One of these possibilities is in the area of marketing. You can promote your business from your website. How, you might ask? By developing a forum or discussion board. On this discussion board, ensure that different topics of importance to your customers are listed. Naturally, people interested in your area of business will want to come back again and again in order to read what others have to say. You provide information. You have repeat traffic. Interestingly, this action can greatly help your natural search engine traffic in getting your page indexed. It can also provide some back links, and this will help in marketing your online business. As this is your website, you are able to create marketing. This you do within your niche. When the time comes that the customers are ready to buy, you have positioned yourself in such a way that they would think of you. Over time, you would have a base of customers and give yourself a chance to grow your business due to the way you have organized your marketing campaign. A benefit of this approach includes obtaining back links, getting search engine traffic and being heavily indexed. Another proven method for marketing your business is to give away free products. These products must have a perceived value. Ideally, it should be unique to you. If visitors can get the same product elsewhere, chances are less that such visitors will end up on a site that is not yet...

10 of the Best Entrepreneurs’ Sites for online Learning

As successful entrepreneur you have to wear a lot of hats, especially when your company is just starting out and you don’t have enough budget for employees to cover all the important areas you need. Learning the new skills necessary to start your new business can be very expensive too. Fortunately there are free, high-quality, educational resources online which are very good for starters. Here are some of the resources available to learn more about marketing, entrepreneurship, business management and more:   1.  HubSpot Academy The free online Platform (http://academy.hubspot.com/) offers courses on inbound marketing, including landing pages, website optimization, and lead nurturing. These skills are a MUST for business owners as they try to grow their business and online presence.    2. edX This free site (https://www.edx.org/) currently has over 300 courses on a variety of topics, including “Financial Analysis and Decision Making” and “Entrepreneurship 101: Who is your customer?” etc. The courses cover business in general, and also can help you learn more skills that are applicable to your industry, such as big data and environmental conservation.   3. YouTube For the most users that YouTube (https://www.youtube.com/) is one of the world’s largest search engines, as there are videos on just about anything you can imagine. A great free resource on just about any topic is “TED”. The Video presentations are covering how to build a business.   4. CodeAcademy This amazing resource (http://www.codecademy.com/) offers FREE interactive programming sessions to help you learn programming languages such as HTML, CSS, Javascript and PHP. Learning to code can help entrepreneurs fix bugs alone without paying a developer, or even go down the...

Online Video Marketing News

Online Video Marketing News Online video marketing is becoming a popular venue for people to pitch their products and business opportunities. Our lives are becoming more hectic and we are the masters of multi-tasking. So, if you want to get the attention of the general public, you need to be fast. And, if you want people to remember the information you are promoting, you need it to be memorable. A website describing a product is a good way to advertise and explain your next latest and greatest idea; however online video marketing will a put a picture in someone’s mind. People will stay on a web page for a brief period of time but they will allow a video to keep playing even if they have moved on to something else. An impression is made in seconds and that impression will be clearer if someone has an image to keep in mind. If you are selling a pen, a majority of the world will know what to do with it. However if you are pitching a business idea, you may need several minutes to get the main idea out in the open. A video will make an explanation easier to follow. It takes a lot of money to make a commercial for television. You have to hope and pray your commercial does not end up running in the wee hours of the morning in between the commercial for penis extension and the next greatest diet control pill. Online video marketing gives you all the control you need. You Tube has become a great platform for online advertisements. You can...

Online Marketing on a Budget

Online Marketing on a Budget Billions of dollars are spent on marketing goods and services online each year.  But those billions are largely reserved for big, well established companies.  Small start ups cannot afford to indulge in many forms of online advertising. Marketing on a budget still needs to be approached in the same way as marketing with a huge budget.  In fact it is arguably even more important to allocate your available funds appropriately.  You cannot afford to waste money on methods which won’t get the desired results. Invest properly in your website Many people expect to get thousands of visitors.  And yet they are not prepared to invest in a website that will attract the right people. If funds are limited then a significant proportion should go into your website.  Since 1997 the art of creating a website has become more involved.  Professionalism is by far the most important aspect now.  Basic sites no longer have a chance to succeed.  Online marketing does mean paying to bring people to your website.  And you need to have a good quality site to send them to in the first place. Taking advantage of free marketing methods Free does not necessarily mean it isn’t worthwhile.  Organic search engine efforts can bring in plenty of visitors.  You must appreciate though that spending less money can mean spending more in the way of time. Every business uses free methods to some extent.  A big multinational business may have a budget stretching into the millions, but they still use word of mouth to garner new customers.  And you can learn from them even...

Online marketing success principles

Online marketing success principles   Successful individuals in business and the arts all have one thing in common: they practice the fundamentals. The broadcaster Alistair Cook recalled a story of the famous jazz pianist Earl Hines who spent two or three hours every morning practicing just to keep the finger loose. While I make no claim to be a marketing equivalent of Earl Hines I would like to share with you 3 basic success principles of marketing that can build a solid foundation for all your future marketing efforts. By following these core principles you will always achieve success, regardless of your product, budget, target audience or choice of marketing media.   Success Principle One – Start with a Clear Set of Objectives Just as an archer cannot hit a target he doesn’t see, so too are we prevented from achieving marketing objectives we have not thought through and quantified. Master Marketers can always tell you their objectives because they know that marketing Programmes without objectives are rarely successful.   Success Principle Two – Make Identification of Your Prospects a Top Priority. It may sound simplistic, but you only need to ask yourself two questions to start identifying your market. First, who are the people most likely to do business with me (buy my product, use my services, join my organization or donate to my cause)? Second, who are the people who are least likely to do business with me? Although these questions seem easy, coming up with the answers is not. Identifying your target audience can be a tricky proposition. Knowing only the rough parameters of your market...

Websites: Digital Marketing Tools

Websites: Digital Marketing Tools Every business needs marketing strategies for it to get customers and maintain them. The consumer is a very important part of any kind of business. Without them, a business would not be running in the first place. Businesses also use marketing to identify their target audience and to study their behavior. With this, they will know how to reach out to their prospective and current customers. Marketing strategies are used to make products and services more relevant to consumers. These strategies help businesses in keeping up with the latest consumer trends. Today, businesses can reach out to their consumers through the Internet. With its speed and accessibility, the Internet is an ideal marketing tool. Internet marketing can be more affordable than other methods, making it ideal for small businesses. Every day, millions of people around the globe use the Internet. Internet marketing allows a business to deliver its message to many potential customers within a matter of seconds. This is a good way to keep up with society’s behavior. Internet marketing can help a business keep up with its competitors; with this, it has room for growth. To engage in internet marketing, a lot of businesses seek help from Waterloo web design firms. A website is a good way for a company to promote its products and services. However, for a website to be effective, it must meet certain requirements. Web firms have professional designers that are skilled not only in the aesthetic aspect of web design, but also in the functional aspect. Waterloo web design services can give a business a website that is...

Digital Marketing Clash Between Google And Facebook

Digital Marketing Clash Between Google And Facebook The digital titans have finally clashed, with Google and Facebook both trying to invade each other’s territory of display advertising and social networking, respectively. The large number of people signing-up for Facebook accounts has led to the growth of their digital marketing ad network. On the other hand, Google’s imminent launch of Google Plus, their new social networking platform, has given Facebook executives something to worry about. Some features of Google Plus, like +Circles and Hangouts, have intrigued digital marketing watchers in the industry. Facebook responded to Google’s proposed Hangouts feature (a video chat app), by announcing a partnership with Skype. This partnership will enable Facebook users to video chat with their friends, using Skype’s video chat platform. However, such announcements are not likely to do much to prevent users who are bent on switching to Google Plus, from doing so. According to various digital marketing research groups, it has been noticed that users form a continuous circle between Google and Facebook. They most often begin by running a search, and then check Facebook for more company information, reviews and user opinions. When they feel that they have tapped all available information on social networks, they return to Google to look for more data. Most people, who run a search for something on Google, wish to go through a discovery phase during which they gather deep and rich info. For example, someone who wants to purchase a family SUV will first identify a few models, before asking friends about their opinions on their choices. After getting some answers, the searcher may want...

Find best Digital Marketing in Hong Kong

Find best Digital Marketing in Hong Kong   Recently, Face book migrated its messaging platform to a threading model. Before this change, each message you sent to another party would create a new item in your inbox (and theirs).  This produced an inbox experience that was cluttered and difficult to navigate. Treating messages as conversations is one of the features that gave the phone its mass appeal, and one that Face book was smart to adopt.  Face book even took it a step further and combined chat features with its messaging platform to create one integrated product. If you send someone a chat message and he or she doesn’t respond, the chat messages is deposited in the inbox.  In essence, all communication is distilled into one contiguous thread over time, and single messages start to lose importance.    For those socially engaged, overall conversations start to carry additional meaning, and begin to develop their own larger value.  Conversations have become more than merely the sum of their parts, and this needs to be addressed in social marketing. This change, brought about by innovators like Apple and Face book, is a shift away from the mail-carrier model to a more social web experience. Traditional mail is sent as individual, dislocated units. Data-driven marketers of today are still using data points to target consumers and send them highly tailored direct response emails. Response and success is measured in terms of open rates and clicks. Today’s social marketing models, however, require brands to think differently about messaging.   Marketers must move away from a push marketing mindset (which is appropriate for other...

Plastic Surgery Marketing Online

Plastic Surgery Marketing Online Marketing your product successfully depends on how well you get the word out about what you do and how you do it. You have to have exposure and the more the better. Plastic surgery marketing is no different. If you specialize in rhinoplasty, then you have to let the world know that you are the best nose job doctor available. Marketing your services revolves around making your potential patients aware of your experience and skills. If you are too busy with your practice, you can hire professional marketers to launch your surgery marketing campaign for you.   Online Marketing The internet is the easiest place to advertise. Banner ads are relatively inexpensive and if you have a catchy slogan, people will remember you. Of course, you can not perform surgery online, but you can get the recognition you need. Online you can instantly show before and after pictures of clients. When others that have been considering a nose job see the great work you did, they may just travel to your city for your services. With online plastic surgery marketing you can arouse interest. Offer visitors a contact form for more information. If they clicked on your ad, then they are obviously already interested in knowing more. One big mistake many marketers make is hard selling. No one whats a lot of hype. They want to know in plain English what you can do for them. Potential patients also what to know what others have thought of your services. If there is a lot of negative feedback on the internet about you or the results...

SMO to boost Online Marketing

SMO to boost Online Marketing The global adoption of Social Media and its rapid development is not purely due to how easier it has made it to connect with our friends; it has much to do with the huge commercial online marketing benefits that come with it. The innovative ways in which companies are now engaging with consumers means new incredibly interactive ways of promoting a product. These campaigns now have the potential to go viral. Something with little budget can explode across the web, being shared on a number of different websites and available from multiple networks of people to access. Utilising social networking sites with a unique idea has seen this viral nature go from much more than the humble chain email or the funny YouTube video, to incorporate new sharing tools and a variety of different platforms. People now spend over 700 Billion minutes per month on Facebook. During this time over 20 million applications are installed every day. Taking advantage of this, the campaign for Microsoft’s search engine – Bing saw them offer virtual cash within popular application Farmville in exchange for clicks on their Facebook advertising banners incorporated within the game. The simplicity of this interactivity is something that can give an edge to the strategy. We are increasingly seeing this spread across all industries with many bands offering free downloads in exchange for ‘Likes’ on their fan page or any form of content and access to website features in exchange for a simple promotional Tweet. Twitter’s hashtag (#) feature has created the opportunity for anyone to create a viral topic of conversation for...

Digital Marketing Agency – Complete View

Digital Marketing Agency – Complete View As a digital marketing agency based in London, we offer the full range of online marketing services – from web design and development to search engine optimisation, and email marketing to social media platform management. The internet is a powerful research tool for customers, and also a very convenient purchasing tool – put the two together, and you can see why the internet is such a powerful sales tool for businesses. For further information on the different services a digital marketing agency can offer you, please see below. Web Development This is a key service offered by online marketing agencies – whereby they design and build a website for your business. They might build it bespoke, or use a popular open source program such as WordPress or Magento. A decent agency will take it upon themselves to make the right decision for your website based on your requirements. Search Engine Marketing This includes both organic search engine optimisation, and Pay Per Click – where you pay for advertisements in the search engines. One example of this program is Google Adwords – whereby you bid on your target keywords to show at the top and to the right of the search engine results. People often ask what are the advantages and disadvantages to these two different disciplines, and in all honesty, a combination of both is usually most effective. However it is important to note that research has found that internet users typically ‘trust’ organic search results more than paid ones. Similarly, there are long term benefits to SEO, as once your business has...

Tips video marketing Youtube

Tips video marketing Youtube Video marketing has grown under the ceiling afforded to it by sites such as Youtube. Traffic is directed to sites everyday in the thousands by video marketers who download them for this purpose. You can use some or all of the video marketing tips we’ve provided below. It takes more than just creating a video; you must also promote it on the web. You have two options to do it-do it yourself, by going to all of the video sharing sites and submitting your video or by employing the services of a video distribution service to broadcast it all over these sites. If you want to go the manual way it will take a great deal of effort and time to actually upload your videos to all the popular video sharing sites. But if you elect to go with the video distribution services, then you won’t have as much to do and your video will be seen by more people. To accomplish this, first submit your video to Youtube and then distribute it by utilizing a service such as Traffic Geyser. This will allow you to start your distribution to various channels. However if for whatever reason you can’t utilize Traffic Geyser, you can utilize Tubemogul. This will allow you video content to go out to many kinds of places and the more places it frequents, the more visitors you will get. You may think that video distribution appears to be too simple and easy, but it will provide great value if it is done properly. Many people don’t take advantage of these services; they...

Social Media Marketing With Videos

Social Media Marketing With Videos There is always something new online, today we have Facebook and Twitter and many savvy marketers are using both to drive a ton of very qualified traffic to their website. To really amp up the results you can also do social media marketing video. You can use this method to promote pretty much any type of product you can think of online. The one underlying thing to keep in mind whenever you use video to market a product or service is that the quality of the video will go a long way in determining what kind of results you get. A poorly made, hard to see or hear video won’t do much to make you look like a knowledgeable expert in your niche. No one expects Academy Award caliber videos, but they must be well laid out and visually appealing. For most marketing videos the K.I.S.S. acronym works extremely well: Keep It Simple Stupid. Don’t go over the top with flashy graphics or loud music. It’s much better to just deliver a quality video that will help your target audience handle some problem or issue in the shortest amount of time possible. That’s really all they want, someone who can show them how to do the one thing they desperately want to know how to do. It could be to potty train their Pitbull, start seedlings, or just learn how to make big bucks online. Whatever it is, if you can show them in easy to follow steps, on video, how they can do it, they’ll be your friend forever. Don’t go hog wild...

Video Marketing Is Free Advertising

Video Marketing Is Free Advertising Video marketing is a breakthrough in free advertising. The second largest search engine is Youtube after Google and gets easily over a million viewers a day. It’s clear to see why video marketing is an effective and simple tool for advertising. The best part is it’s free, that’s right. There are a few different ways to create your videos. You can use Powerpoint that has many different designs and tools to make your video look the way you want. Adobe Flash and Indesign also create very unique videos but can also be a little overwhelming with all the options and tools offered. If you have a photo editing software it can be very fast and easy to create a slideshow. These software programs can assist you in making any kind of videos you want for promotion from fun to professional. Your videos can be slides of photos either royalty free pictures from the internet or ones that  you have taken yourself. They can also be slides of just a plain background with text. Another way to create a video is to record yourself. You can use a digital camera, a digital video recorder or a webcam. If you plan on using this option it’s probably a good idea to invest in some video editing software. Youtube does have a great video editing tool if you don’t want to spend the money. They allow you to upload several videos and piece them together into another video. You can also add audio and music to any of your videos. When figuring out the content for your...

Video Marketing for Your Marketing Plan

Video Marketing for Your Marketing Plan Why are videos so important for your marketing plan? Most businesses have an online presence where they are trying to market their goods and services.  Most are using all the social media tools they can, Tweeting and leaving status updates on Facebook to engage their audiences.  However, not everyone is using video marketing yet statistics show that marketing with videos is six times more effective than marketing without it.  Videos help to build instant rapport with your visitors and prospects.  When your target market sees your videos they have the opportunity to learn more about you as a person as well as about your goods and services.  These videos help to attract more attention to you and the prospects click on your links to view your website and you in turn get more conversions.  When people see you in a video that you have posted to YouTube, Facebook, and other video sharing locations, it offers the opportunity to gain a greater sense of who you are as a person.  People get to know who you are and a little about what type of personality you have.  When someone visits your website they typically don’t gain any understanding of who you are.  When people feel that they know who you are it builds trust quicker.  When a person has determined that they will spend money on a service that you offer they typically have a wide variety of service providers to choose from.  When they have an opportunity to see you in a video they see that you know the facts about the business...

Video Marketing Explained

Video Marketing Explained Videos have become an extremely important part of making money online. Many people visit sites like YouTube and search for things that they are looking for, so highly successful internet marketing campaigns usually include some type of video marketing. There are plenty of things that can be included in videos, from fancy graphics to slide show presentations to video recordings of things that have been previously used. The entire point is to get thousands of people to see the video and ultimately go back to your website, though there are plenty of other things that can happen as well. One of the important features of YouTube is the fact that people are able to subscribe to your videos. Once they subscribe, they will be notified whenever you post a new video. This is a crucial element of internet marketing with video, as it allows you to build a list of people that want what you have to offer. That way, you will not have to wait for people to find your videos when you post them. More people will see the video quickly, and then it will have a greater chance of going viral and being seen by thousands. There are other ways to use videos in internet marketing campaigns as well. Some have started to use them in place of sales letters and are having a lot of success with the results. This is great for those that do not like to type a great deal or do not feel that their writing skills are up to par. For others though, creating a video can...

Advertising : A Digital Marketing Mess

Advertising : A Digital Marketing Mess The ideas of a digital marketing advertisement is not new but still even now, any new reports regarding search engine agencies immediately steal readers attention towards itself. Similarly the point raise in this article is also noteworthy. Google, a digital marketing search consultancy has been successful among other search engine companies in reaching out masses and creating many features which allow users to advertise through click from any part of the world. There is no denying the fact that other search agencies lack in one way or the other as compared to what Google has attained so far. Yahoo consultancy for example faced some criticism from their clients due to its inability to allow a global access for placing advertisements. Many digital marketing search engines dont allow their clients to operate globally rather they have certain terms and conditions for each and every region. However Google has topped in this unique feature of digital marketing where it allows global access towards online ads placement. No matter in which region of the earth you are, by a simple click you can place an ad and draw viewer traffic on that site. Therefore in order to invest in this sector, Yahoo is planning to have an alliance with Bing. This alliance will help Yahoo expand its global digital marketing horizon. On the other hand frustration of the online viewer can be estimated from the fact that clients end up asking strange questions about their digital marketing account; many think their account is not updated, while others find it ridiculous that they are being denied of...
It's only fair to share...Share on Facebook
Facebook
0Share on Google+
Google+
0Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin