The Three Important Videos Every Business Needs on Its Website

The Three Important Videos Every Business Needs on Its Website

The Best Marketing Tips of the Month When a company finds out that a Video is very important for its Website (search engines, marketing, traffic, customer information etc.) and says: “We need Web video!” It’s a statement I hear all the time from my existing and new customers. New clients call and say they’re redoing their website and their web designer & developer or SEO specialist told them they really need to add videos to their website. While this may definitely be a smart move, not every customer knows exactly what kind of video he/she wants. Sometimes these new customers have too many ideas & want to fit everything into a sixty-seconds spot. Others have no idea what they want & need, and just search someone to lead them in the right direction. After years of experience and working on projects that span nearly every industry or services & consulting company, I’ve identified 3 videos that should be the most important for any businesses just wading into the world of video. A short but highly produced Marketing Video This Branded Video should be importantly featured on your Website’s Homepage & should be a exact advertisement for your Business. Using Voiceover, it should clearly and briefly explain WHAT your company does, WHY your services or products are unique or special, WHICH kind of customer needs are covering & WHAT differentiates you from the Competition. The length should be short, perhaps 45 – 60 seconds or maximum up to 90 seconds and should incorporate graphic & music elements that compliment your existing Branding. It has to be exciting and has fun...
Phrases to Improve Every Customer Support Interaction

Phrases to Improve Every Customer Support Interaction

The Best Marketing Ideas of the Month Close more Deals with our monthly Sales & Marketing newsletter cube2success Global  sign up  Communication is very hard and specially with customers. It’s made harder when you’re trying to make the ordinary memorable. Mastering customers’ support requires the experience  and wisdom of knowing just what to say and  the best way to say it. While the “good, the bad, and the ugly* of customer service gets most of the press (as with everything else), the majority of support conversations are pretty standard: customer “I have a problem,” …and ….. support “Let’s fix that problem for you.” In these cases—day after day—good service becomes great thanks to the pleasantness of the Interaction. Customers want to know if you care about their issues and you don’t see them as “Complaining Person number #3699.” How you communicate means them almost everything. Let’s discover a few simple phrases that can be used to improve almost every customer support interaction. “Happy to Help” Not every customer will inform you that he is walking away unsatisfied—in fact, very few will. They will just walk away!! To address this concern, think about “closing” a conversation, in a similar layer to a sales representative. For the support service, “closing” means ensuring that the customers are satisfied. Ending your emails without a closing message can be risky, as it’s not inviting the customer to share further issues & information. Those are issues & information you really want to hear about to be able to improve your services and interactions to the customers. It is hard for me to understand why few...
How to use Twitter correctly & generate conversions

How to use Twitter correctly & generate conversions

12 Twitter STATS which Help for more conversions  1. Alternate between “title tweets” & “copy tweets” Switch up between tweeting your post titles & post copy. If you have an attention-grabbing title, you are going to attract engagement, but don’t forget about interesting stats and data within your content. Often, that information will pique your followers’ interest & result in a click. 2. Include shortened links to drive engagement Retweets are great, but the ultimate goal is to attract clicks — and shortened links drive engagement. If you aren’t using a social-media-marketing platform that automatically generates shortened links you can use bit.ly to create them for you. 3. Use attention-grabbing images Tweets with images are always going to perform better. We are visual creatures — so increase your click-through rate, favourites and retweets by including an image that your followers will find difficult to scroll past. 4. Ask for retweets If you want something bad enough, just ask for it! Asking for a retweet increases the number of retweets you receive — but make sure you spell it out. Asking for a “RT” results in a 10-time higher rate while asking for a “Retweet” resulted in a 23-time higher rate. 5. Use actionable words Using actionable words such as “download,” “free trial”& “sign up now” will increase the number of clicks your tweets receive. Twitter has stated that using actionable words will increase clicks by 13 % on average. 6. Recycle tweets Don’t be afraid to tweet the same content multiple times. Identical tweets will often receive the same amount of clicks. It all comes down to the quality of...
What about Social Media & Branding for B2B or B2C?

What about Social Media & Branding for B2B or B2C?

  What about Social Media & Branding for B2B or B2C? In the past, there’s been a huge divide between how B2B & B2C Traditional Marketing operated. The Business to Business (B2B), often called Enterprise Marketing, was about offering information in details that really educated buyers on the benefits and features of the product, using business language & professional style, with also direct & highly targeted ad sales. The Business to Customer (B2C), often called Consumer Marketing, was about capturing people’s attention, sometimes with “crazy” or unique & quickly special ads (Gimmick Adds), creating a positive & fun emotional relationship with the Brand . That’s why when the people saw the product in shops, or while out & about, or were shopping online (also to buy services like online training etc.), they’d bring to mind that positive feeling & make the purchase. They  also used (B2C Marketing) broad content, since customers often came from different background and had diverse uses for the products.   In our days, a number of Trends has started to change this simple & segmented approach to Marketing. B2B marketers are starting to do more exciting & emotional Brand building while B2C marketers, facing a cleverer and more “eagle-eyed” public, are creating Marketing Content that’s more “professional” & educational. Social Media is Blurring the Lines between B2B & B2C From the Social Media Examiner’s new report  (page 28), we see that only the most preferred social network for their B2B & B2C Brand Marketing differs. For B2B, it is LinkedIn and for B2C, Facebook. But what’s more impressive is that a significant amount of B2B marketers favour...