How to use Twitter correctly & generate conversions

How to use Twitter correctly & generate conversions

12 Twitter STATS which Help for more conversions  1. Alternate between “title tweets” & “copy tweets” Switch up between tweeting your post titles & post copy. If you have an attention-grabbing title, you are going to attract engagement, but don’t forget about interesting stats and data within your content. Often, that information will pique your followers’ interest & result in a click. 2. Include shortened links to drive engagement Retweets are great, but the ultimate goal is to attract clicks — and shortened links drive engagement. If you aren’t using a social-media-marketing platform that automatically generates shortened links you can use bit.ly to create them for you. 3. Use attention-grabbing images Tweets with images are always going to perform better. We are visual creatures — so increase your click-through rate, favourites and retweets by including an image that your followers will find difficult to scroll past. 4. Ask for retweets If you want something bad enough, just ask for it! Asking for a retweet increases the number of retweets you receive — but make sure you spell it out. Asking for a “RT” results in a 10-time higher rate while asking for a “Retweet” resulted in a 23-time higher rate. 5. Use actionable words Using actionable words such as “download,” “free trial”& “sign up now” will increase the number of clicks your tweets receive. Twitter has stated that using actionable words will increase clicks by 13 % on average. 6. Recycle tweets Don’t be afraid to tweet the same content multiple times. Identical tweets will often receive the same amount of clicks. It all comes down to the quality of...
What about Social Media & Branding for B2B or B2C?

What about Social Media & Branding for B2B or B2C?

  What about Social Media & Branding for B2B or B2C? In the past, there’s been a huge divide between how B2B & B2C Traditional Marketing operated. The Business to Business (B2B), often called Enterprise Marketing, was about offering information in details that really educated buyers on the benefits and features of the product, using business language & professional style, with also direct & highly targeted ad sales. The Business to Customer (B2C), often called Consumer Marketing, was about capturing people’s attention, sometimes with “crazy” or unique & quickly special ads (Gimmick Adds), creating a positive & fun emotional relationship with the Brand . That’s why when the people saw the product in shops, or while out & about, or were shopping online (also to buy services like online training etc.), they’d bring to mind that positive feeling & make the purchase. They  also used (B2C Marketing) broad content, since customers often came from different background and had diverse uses for the products.   In our days, a number of Trends has started to change this simple & segmented approach to Marketing. B2B marketers are starting to do more exciting & emotional Brand building while B2C marketers, facing a cleverer and more “eagle-eyed” public, are creating Marketing Content that’s more “professional” & educational. Social Media is Blurring the Lines between B2B & B2C From the Social Media Examiner’s new report  (page 28), we see that only the most preferred social network for their B2B & B2C Brand Marketing differs. For B2B, it is LinkedIn and for B2C, Facebook. But what’s more impressive is that a significant amount of B2B marketers favour...