14 Tips to Generating Leads on Twitter

14 Tips to Generating Leads on Twitter

The small powerful Twitter is a great tool for finding potential customers, whether your company sells business-to-consumer (B2C) or business-to-business (B2B). The easiest way to generate leads on the internet is to create an interesting free report or informational video that talks about one of your customers’ biggest problems. In this you have to focus on “why” they need to change something in their business to become more successful or profitable. The report or video doesn’t have to solve their problem. You just want to focus on telling them why they need to change the way they’re doing business if they want to see better results and achieve their goals. The lead-generation process is very simple and can be divided into 14 steps: 1. Survey your followers. If you don’t know what your customer’s biggest problem is, survey your customers & ask them. You can also Tweet the question to your followers & see how they respond. 2. Offer a solution. If you don’t have one already, create a Service or Product that solves their biggest Problem or covers their biggest need. 3. Educate your customers. Create a free informational video or report that focuses on why they have that problem and why they need to change something in their business to overcome the problem or cover an important need. You’ll tell them how to solve the problem after they hire you or cooperate with you. 4. Create a landing page for the video or report. Create a landing page on your website or blog. A landing page is a page on your website that doesn’t have a navigational...
The 3 Forces That Will Pre-Sell Your Products for You

The 3 Forces That Will Pre-Sell Your Products for You

How to Gain the ‘X’ Factor That Attracts Affluent Customers In this short Report, Mrs. Eleni Petraki CEO cube2success Global tells you exactly how you can find the target markets you’re seeking. When the time comes to connect with your target Market, here’s the TOP winning formula: You have to decide exactly who you want as a Customer— That means depending on the level of income, overall affluence, net worth, lifestyle & ambitions, interests, aspirations & attitudes about spending you want them to have. Be sure you’ve TOP Services OR/AND Products, a Business, its Positioning—everything providing VALUE—for that Customer & Consumer. Go to those Consumers wherever they are. The 3rd point is short and snappy, but it’s often far beyond most business owners’ understanding. Most business owners act as if they’re trees with deep roots, at the mercy of whatever favourable or unfavourable Environment exists & changes around them. We know that today, consumers, especially affluent customers can be identified, can be found, can be effectively communicated with, can be attracted, & sold to at any distance, far or near. Today the fact is that the affluent customers are willing to conduct business at a distance, travel to places in order to get exactly what they want and what they believe to be the best of a category or import from afar. How to find these affluent consumers? For beginners, there are many people who’ve already gone to a great deal of trouble to spy on them, monitor their buying behaviour, dig up data on them, & compile lists of them sorted by their interests & passions, by the...
Speak Up for Your Business

Speak Up for Your Business

One of the 10 Best Marketing Ideas of the Month Close more deals and increase your Revenue with our four monthly sales and marketing newsletters. cube2success Global In our today digital world & more than ever, customers buy into the People & like your Ideas (Brand) behind a company or specific product. Your vision, expertise, experiences, and story, help providing your company the connection & credibility you desire & need. This is the foundation of your Brand & Strategy for Future Growth (of course together with a good leadership). It’s how you create & validate your Value. Your story is much more than words on the off-the-shelf presentation or your website used to pitch Prospects or Investors . Your customers and audiences need to be personally engaged in your Story.  Let them hearing firsthand that you understand their Needs and Issues. Make them understand that you are able helping them find Solutions to their problems and meet their Expectations. Speaking, whether as part of a more intimate roundtable  or at a large industry conference, is ONE of the most powerful opportunities we have to engage and connect, yet many leaders don’t use it to their Advantage. Some don’t see the Value behind public speaking, believing their time is better spent in the organization and not “on stage.” Others believe such public-facing platforms make them and their businesses, too exposed to criticism and search. Still others might be frightened, or even feel they must be modest and not shine the light on their organization or themselves. I strongly believe that with the right Strategy and expert Guidance, every leader should be convinced...
AdWords Campaigns: How to Lower Your CPA (Cost Per Action)

AdWords Campaigns: How to Lower Your CPA (Cost Per Action)

Cost per action, or CPA – or cost per acquisition – is a metric that measures how much your business pays in order to attain a conversion (complete purchase or sign-up action). Generally, your CPA will be higher than your CPC (cost per click) from PPC (Pay Per Click Campaigns), because not everyone who clicks your ad will go on to complete your desired action, whether it’s making a purchase or filling out a form to become a lead. Cost per action takes into account the number of ad clicks you need before someone converts – in order words, improving your conversion rate will lower your CPA!!!! And, what determines your CPA? Your CPA is directly affected by your Quality Score, Google’s all-important metric. This is based on the quality of your keywords, ads and of course landing pages.  In general, the higher your Quality Score, the lower your Costs. The fact is, for each point your score is above the average Quality Score of 5, your CPA will drop about 16%. Keeping your Quality Score high and your CPA low can be a huge benefit to your PPC budget over time, giving you the opportunity to buy more exposure in the online advertising space and optimize the number of conversions that come from your ad spend. How Quality Score (QS) Affects Cost Per Action (CPA) AdWords Quality Score affects your cost per click, and I believe this is well known. But not everyone realizes that Quality Score is very important in determining your cost per conversion. When you plot average CPA against impression-weighted Quality Score, you see a strong...
Using Empowering Language

Using Empowering Language

Using Power-Language to Empower & Motivate Yourself       AUTHOR: ELENI PETRAKI  CEO cube2success “International Business Solutions & Digital Life 4 Business Expert”         Using Empowering Language The power of the spoken word…       Your power lies in your word… which words are you using? Language is about more than communicating facts and figures. We manifest our lives through our thoughts, words and actions. Language is therefore a powerful tool in that we can use it in creating the lives we desire. So what is “empowering language” and how do we use it to consciously manifest?   Gaining Awareness As is true in most areas of personal growth, before we look at the tools themselves, a first step in transforming your use of language into a tool for empowerment is gaining awareness of how it feels to be conscious of your language. The next time you are having a conversation with someone, notice the signals that come up in your body and mind in reaction to the language being used by you or by the person or people you are speaking with; both during and after the conversation. For example, when I am speaking to someone and they say something that feels less than supportive,   will feel a twinge in my solar plexus(This relates to the energy of the third chakra which is where we hold our personal power).   What about you, how do you feel after talking with someone? Do you feel drained? Confused? Excited? Invigorated? Look both, at your reactions and what occurred, to find out what triggered them. Do this and you will begin to understand how empowering language can feel...
Advantages Of Online Marketing

Advantages Of Online Marketing

Advantages Of Online Marketing Internet marketing, as a career, often allows you to work from the comfort of your home or anywhere in the world that has a connection to the Internet. The most appealing aspect of internet marketing is that you can take an idea that you have and experiment with it without spending a great deal of money. If you want to set up a traditional business you have the initial expense of premises, rent, heating, inventory and staff. You then may have to work long hours to ensure that your business is successful. If the business does not work out, what then? With Internet marketing you have no overheads, you are open for business 24 hours a day and you can respond to changing trends very quickly. You can adapt your strategy or go in a completely different direction if you want. The one thing that all businesses have in common whether it is online or offline is that they need customers. An offline business would want to have their premises somewhere where there are a lot of potential customers and not hide down a back alley where no-one can find them. An online business is the same. But instead of physical brick-and-mortar premises they have a Website, and that website needs to be found to ensure that the business can operate. Search engine optimisation is vital in this case. You may have the best website in the world, but if no one knows where you are then it is completely useless. Search engine optimisation, when done properly, is the equivalent of positioning your shop or...