Brand Positioning And Start-ups

Brand Positioning And Start-ups

Marketing world is huge and includes many technical words and terms. One of these terms that we hear many times is ‘Positioning’. We believe, everybody knows in an established business what positioning means and the great value of it. Primarily, positioning is about “the place a brand occupies in the mind of its target audience” and how it is better from the competitors’ products. In order to position products, services or brands, companies highlight the individual features of their brand (what is it about, why is useful for and how, etc.) or they try to create an appropriate image (premium or inexpensive, luxurious or practical, high-end or entry-level, etc.) using marketing mix steps. Once a brand has reached a very strong position, it can become very difficult for a competitor to reposition it. Why Brand Positioning is Important Positioning is one of the most powerful marketing concepts and includes building a product’s good reputation and great ranking among competitor’s products. For example. if a company wants to launch a new product in the market, it has to start few series of steps of segmenting and targeting followed by positioning. However, when a new company comes into existence, positioning becomes even more important. Positioning is nothing but an art of communicating to the customers the attributes of a product, service, a business or even a person, based on the needs of the customer and fans and through the right channels and carefully created messages. Positioning of a product or service decides how the customer perception is formed about this. Once the market has been segmented based on one of the...