What about Social Media & Branding for B2B or B2C?
In the past, there’s been a huge divide between how B2B & B2C Traditional Marketing operated.
The Business to Business (B2B), often called Enterprise Marketing, was about offering information in details that really educated buyers on the benefits and features of the product, using business language & professional style, with also direct & highly targeted ad sales.
The Business to Customer (B2C), often called Consumer Marketing, was about capturing people’s attention, sometimes with “crazy” or unique & quickly special ads (Gimmick Adds), creating a positive & fun emotional relationship with the Brand . That’s why when the people saw the product in shops, or while out & about, or were shopping online (also to buy services like online training etc.), they’d bring to mind that positive feeling & make the purchase. They also used (B2C Marketing) broad content, since customers often came from different background and had diverse uses for the products.
In our days, a number of Trends has started to change this simple & segmented approach to Marketing. B2B marketers are starting to do more exciting & emotional Brand building while B2C marketers, facing a cleverer and more “eagle-eyed” public, are creating Marketing Content that’s more “professional” & educational.
Social Media is Blurring the Lines between B2B & B2C
From the Social Media Examiner’s new report (page 28), we see that only the most preferred social network for their B2B & B2C Brand Marketing differs.
For B2B, it is LinkedIn and for B2C, Facebook. But what’s more impressive is that a significant amount of B2B marketers favour Facebook & Twitter too, and a huge number of B2C marketers bring LinkedIn & Twitter at the top of their preferred Social Media Platforms.
But beyond just an overlap in Companies & Brands Marketing Channels, there’s also an overlap in the type of Content that B2B & B2C “modern” Marketers are creating and implementing.
BRAND ADDING VALUE MANAGEMENT
There are three key approaches to begin captivating with online networking: tune in, test, and develop.
- Tune in
Organizations ought to additionally syndicate their own particular advanced substance by making RSS channels for news, occasions, and employment postings so it could be effectively discovered and imparted by the various other social networking locales. We can help you and support you finding your own way to your Success.
Of course you can outsource all these Task to us, to cube2success Global experts team.
Our group of high achieving Managers & Experts in cube2success Global can help you assembling your Brand Value. We also reliably show your brand crosswise over social networking systems to help construct distinguishment and engagement.
Don’t hesitate to speak and examine with us everything about your Brand Creation and your Brand Value Management with Social Media.
Much of this counsel presupposes that you have considered your brand from creation through to the continuous administration of its esteem. This will help you address the inquiry “Does an online networking methodology bode well for my specific business right now?” specifically.
Don’t hesitate to contact us. We’ll be happy to assist you, inform you and help you find the appropriate solutions fitting your individual business needs.