Marketing Online

Marketing Online

Marketing Online Marketing Online (aka) Internet Marketing Which is exactly what it says it is, using the power of internet marketing to market your products, services or income opportunity. This new light of marketing has also been labeled the 21st century style of marketing. Many successful offline marketers are now also utilizing the internet as a tool for marketing and business building. The internet has been known and used for many many things including socializing and building relationships. In the MLM industry building relationships with other network marketers is a very important part of your networking. Sharing information such as products services, marketing strategies and tools is pretty much a great way to share valuable information. There are many great places online to build networking relationships like facebook, twitter, linkedin, youtube and myspace. Building a long list of friends and presenting yourself as a man or women of business is a great way to brand yourself as a leader & market your products, services or income opportunity. One of the main goals of an offline network marketer is to retrieve his or her prospects phone number or even home address, once this transaction takes place the individual is added to the marketers list of leads then the prospecting will begin. Offline Marketers will usually ask you to some sort of seminar, conference call or home demonstration these marketers are very good when it comes to belly to belly prospecting. Marketing online is very similar The main goal for an online marketer is also to retrieve a phone number and email address the difference between the two is when utilizing...
Digital Media Marketing Strategies

Digital Media Marketing Strategies

Digital Media Marketing Strategies SMS messages, RSS feeds, podcasts, voice broadcast, video emails, websites, blogs, banner ads, and outdoor digital displays. These are the different channels that digital marketing uses to get information to customers. Marketing on digital media platforms such as these involves two basic strategies to inform current and potential customers.   First is the Pull method wherein the customer seeks the information about the products and/ or services through digital media channels. Through this method, the customers will be visiting the company’s sources of information. The customers are the ones requesting to view the specific content and getting the information they need. This method is typically used on websites, blogs, streaming audio and video sources. And information is not necessarily confined on the company’s website alone. Blogs on other websites can contribute to this marketing method by informing the consumer about the products and services of the company or by referring the company’s website itself. In this Digital Media marketing strategy, there are neither restrictions on file size nor opt- on requirements but only low technology requirements for the company. Marketing, however, is required for this strategy. There are little efforts in tracking visitors and there is no personalization provided to keep the visitors coming back. Another digital media marketing strategy is the Push method. In this method, the customers are provided the information by receiving or viewing advertisements through Out of Home Digital Media channels such as SMS, RSS, cell phone calls, etc. Customers are encouraged to become subscribers of the latest product and service information provided by Advertising Companies. With this method, there is...
Modern Marketing – Viral Marketing?

Modern Marketing – Viral Marketing?

Modern Marketing – Viral Marketing? What Is Viral Marketing? It’s hard not to notice that modern telecommunications have seriously changed virtually every aspect of our life. Just ten years ago, we’d never heard of Google, a word that has since entered the dictionary. Five years ago, YouTube wasn’t a household name. Just a year ago, nobody had even heard of Twitter. Now they’re all huge parts of our society. After all, you’re reading this article on your computer right now. Not surprisingly, advertising has sought to keep up with changing trends, to be relevant to a society raised on absolute communication. Viral marketing is a broad term used to describe an advertising concept in which advertisers take advantage of people’s social networks to increase brand awareness and product sales. While that probably sounds vague and arcane, it’s actually quite simple. Viral marketing uses word of mouth to spread its message. The trick is to somehow inspire people to talk about your marketing gimmick in a way that raises product awareness and increases sales. The name “viral marketing” refers to the way the advertising spreads rapidly and organically, like a virus. To do this, companies produce all sorts of alternative forms of advertising, from internet games to video clips, software, and even text messages. Marketers identify people or demographics most likely to respond to the advertising and spread it, and then tailor the campaign to these people. The basic premise is that once these people accept the advertising, they will begin to spread it to other people, which will spread to other people, and so on. Viral marketing has gotten...
What to DO & NOT to DO in Social Media For Business

What to DO & NOT to DO in Social Media For Business

Have you ever engaged in an online conversation, where someone bluntly told you exactly what you could and could not do in social media? If so, you know that doing that is a one way street that pretty much always leads to a dead end. If someone goes on and on telling you what you can’t do in social media, it’s probably something you should still investigate to see if you can make it a cleaner approach. And if someone goes on and on telling you what you can’t do in social media, it’s probably something you should still investigate to see if you can make it a cleaner approach. Nobody likes the same message sent over and over again. That’s not what social media is about, especially not social media for business. However, there are some guidelines that could make your social media influence grow faster. Social media is a vital part of networking and marketing for every business. Some social media platforms solely focus on marketing. Pinterest is one of those, but the marketing is always secondary in order to appeal to the general user. Without marketing, most of our social media services would make little or no revenue at all. So when you start to think about it, social media is all about getting your message across to as many people as possible. The networking aspect of social networking is to grow your network, which by all means could equate to more customers. However, it would be rude and bad to say that social media is all about marketing. Social media is also about building bridges...
How to Start Your Business With Little Capital

How to Start Your Business With Little Capital

  Starting a Business?   Entrepreneurs will often have amazing business ideas, but they put them on hold due to a lack of capital. They assume that their idea will never get far off the ground unless they have major funding behind them.   If your idea and plan of execution aren’t well thought out from the beginning, no amount of money can turn it into a winner. Have a great idea but very little money? Don’t let that stop you! Yes, there will be ridiculously long days with little to no sleep. Yes, you are going to be stressed. But those that want it bad enough will make it.   Here are eight tips that can help you get your idea off the ground with limited funds.   #1  Build your business around what you know.  Instead of venturing off into uncharted territory, make sure that you build your business around your skills and knowledge. The less you have to rely on outside sources the better. When your business is built around your own personal expertise you can eliminate consultants and outside assistance.   Also, having that knowledge is sometimes all that is needed to successfully take the plunge into entrepreneurship.   #2 Tell everyone you know what you are doing.  Inform your family, friends, business contacts and past colleagues about your new business. Call, send emails and make your new venture known on your social-media profiles. Your friends and family members can help you spread the word, and past business contacts can introduce your brand to their professional contacts as well. This type of grassroots marketing can help introduce your...