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AdWords Campaigns: How to Lower Your CPA (Cost Per Action)

By admin / January 19, 2015 /

Cost per action, or CPA – or cost per acquisition – is a metric that measures how much your business pays in order to attain a conversion (complete purchase or sign-up action). Generally, your CPA will be higher than your CPC (cost per click) from PPC (Pay Per Click Campaigns), because not everyone who clicks your…

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