Before starting your Facebook Marketing, it’s important to remember that Facebook users are there to socialize and check up on what’s going on in the world.
It’s like a modern day personalized online newspaper! Therefore, it’s important that your marketing strategy reflects this way of messaging.
Basic Marketing steps in Facebook
Since people are on Facebook to socialize, these persons are not in the best mindset to seek something to purchase and generate direct sales. Often it is much better to send your Facebook traffic to a social or news article related to your niche. This helps to spread your brand around and once they are on your site they may sign up to your email list, click and read your blog, click on your products or affiliate links, click on your services, click on your Adsense ads or whatever you need to promote and boost. But remember that not only are people more likely to go from Facebook to a short news article, they are also more likely to share that link rather than a link to your product. Just market to their current mindset.
Another key part of your strategy is your use of imagery. A large amount of Facebook users are browsing from their smartphones, so make sure that your images are sized appropriately. The photos you use for your posts should convey the message that you want pass through and should also be relevant to your audience. That’s why, if you’re advertising a video games console you’ll probably want to use a photo of a teenager or young adult, rather than an older person. This may seem understandable but you should look much deeper into your viewers and followers and use images which are more relevant to them.
Most of Facebook users, already have a couple thousand friends, like a few FB business pages and be a member of many Facebook groups. So, it shouldn’t be a wonder that their newsfeeds are packed with a load of content from many different sources. This is one of the main reasons why people say that each post you create will only reach an estimated 1- 3 % of your audience, because they have so much other content to consume. This makes it even more important to time your marketing effectively. Test out a few different posting schedules and see which perform best. Often it can be good to post first thing in the morning around 7am, just before people eat lunch and late in the evening. These are times when people are actively on Facebook and constantly refreshing for new content.
These tips should help to push you in the right direction but the most important thing you can do is to test and try and understand your audience. Every niche is different and you’ll need to find out what works best in your niche.
The power of your Facebook Business Page
So, you’ve gone through the effort of creating a Facebook page!!!
You have already a great graphics design and now you want to try and drive some traffic to your page and Market it together with your services, products and ideas.
First of all, if you want to boost your page Marketing, we have Facebooks inbuilt advertisement system. If you’ve already created your Facebook page then I’m sure you will have seen a section that encourages you to advertise with them. Whilst this method will cost you, it is also one of the best ways in which you can drive targeted traffic to your page and build up a fan base and also to boost products and services. By advertising on FB you can ensure that they are already Facebook users, thus not wasting your time and money on those who won’t be interested.
Another popular method that most large Facebook pages use is photos and videos sharing. This elementary idea of this is simple, but your imagination and ingenuity is what can make this tactic a huge success! As we also wrote above, by posting videos and pictures on your Facebook page that your audience is likely to love and enjoy, you increase the chance of them sharing that content with their friends. What this does is to put your Facebook page in the newsfeed of a whole bunch of new people, who may potentially be interested in your page or website. Take a look at some of the larger pages in your niche and you are likely to see many of your competitors already using this method. Analyse what content has performed well for them and try and replicate their success. For example, funny videos and animal posts generally receive a large amount of likes and shares, whereas provocative content is often best avoided.
Another tip is to network within your niche and use your contacts to boost your popularity. This doesn’t mean that you have to network with other Facebook pages; it could mean other websites outside of Facebook, like community sites relevant to your niche. If you can manage to get your content syndicated on their website, or maybe you can do a guest post there or persuade them to send an email about you and your products or services to their members, then you’ll be able to expand your audience. The best thing about this is that if they are reading your content on another website in the niche then you already know that they are interested in your page.
All you need to do is get your Facebook page in front of them and just convince them to click the like button!
Our company cube2success Global (online2win Global), with our high experienced Social Media Marketers, helps you with your Business and Marketing Plans and to achieve your goals and have the best results too. We also organize for you courses and workshops for all about Social Media Marketing and for all strategies you need in your company to have great success and high profits.