One of the 10 Best Marketing Ideas of the Month
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In our today digital world & more than ever, customers buy into the People & like your Ideas (Brand) behind a company or specific product. Your vision, expertise, experiences, and story, help providing your company the connection & credibility you desire & need.
This is the foundation of your Brand & Strategy for Future Growth (of course together with a good leadership). It’s how you create & validate your Value.
Your story is much more than words on the off-the-shelf presentation or your website used to pitch Prospects or Investors . Your customers and audiences need to be personally engaged in your Story. Let them hearing firsthand that you understand their Needs and Issues. Make them understand that you are able helping them find Solutions to their problems and meet their Expectations.
Speaking, whether as part of a more intimate roundtable or at a large industry conference, is ONE of the most powerful opportunities we have to engage and connect, yet many leaders don’t use it to their Advantage. Some don’t see the Value behind public speaking, believing their time is better spent in the organization and not “on stage.”
Others believe such public-facing platforms make them and their businesses, too exposed to criticism and search. Still others might be frightened, or even feel they must be modest and not shine the light on their organization or themselves.
I strongly believe that with the right Strategy and expert Guidance, every leader should be convinced these perceived “risks”(?) are often in fact well worth taking Opportunities.
Not only does speaking build Confidence in your own Abilities to spread your Story, but it amplifies and clarifies your messages. Speaking also generating recognition of your expertise among people who matter to your Business, and who you may not be able to easily reach in other ways.
The 3 TOP Things every Speaker should keep of Mind
1. Define your Goals and also your Story
First, ask yourself:
Why did I get into this Business?
What drives me and gives me Strength?
How can I help others?
The answers are important reminders of your Mission. They are helping you to guide and inform the message you want to tell and your audiences want to hear.
Your story should be drawn from your personal and professional aspirations.
What are your Goals?
Will sharing your story motivate others to change their Behavior & take Action? At the end of the day, everything you do — including your speaking engagements — must tie back to your Business Objectives.
2. Seeking platforms with TOP meaning
Not only should WHAT you’re Talking About align with your Business Goals, but WHERE you’re saying it should too. TED, WHD (Worldwide), Leadership Days (Zurich) and the World Economic Forum are prestigious and highly coveted, but they aren’t for everyone.
Put yourself in a space with people who have the Power and Desire to buy what you’re selling, whether that is products and services or information and insight.
Find Conferences and Events targeted to specific subjects, markets and decision-makers you want to reach.
Similarly, don’t limit yourself to keynotes. Often, smaller sessions such as workshops or panel discussions yield even more Value because you have the chance to step away from the podium and really interact with your Audience.
3. Be really authentic !!!
In our days, technology hasn’t replaced the need for and importance of face-to-face interaction and I’m very thankful about it.
More than ever, customers want to know who they are doing business with!!!
These four above are all hallmarks of not just an effective genius speaker, but even more importantly, a principled leader & a good person. These traits also raise Trust and Loyalty — as well as Business.
Every Speaking Engagement is an Opportunity to grow your Leadership, strengthen your Story & elevate your Influence.
Invest in these MOMENTS -> MOMENTUM to make Connections & make an Impact on your Audience & ultimately, your Business.
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Elena Petraki CEO cube2success Global